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M Moment Stylevolution - From AW11 to AW13

26-09-2013

M_Moment_Teaser

 

It's crazy how time flies... How each season changes and all the things we forget about. Our design team always look to the past, then turn around to look to the future, trying to feel the present time simultaneously. Their minds and eyes are everywhere at once. This is why our collections evolve over time. Sometimes they get a total make-over, sometimes they just subtly change. 


 


Our "Stylevolutions" series is all about how our collections change from season to another.


ScreenClip Kopie


Let's take a closer look at our wonderful M Moment collection. The line has changed a lot since AW11. Did you recognize it? AW11_Mcm


It started as a high luxury line recognizable for its gold studding. After its makeover, the studding is much less noticeable, just a dusting here and there, some croc leather and a clean shape.  This baby is getting older and wiser.


Inspired by the M within MCM’s logo, the M Moment Collection is back in business this season, ready to board the jet & take off. The executive upgrade from last season features sheep tumble leather with satin suede lining adorned with durable gunmetal hardware, bestowing simple elegance while mixing sophistication and boldness.


AW11_Mcm_1


Do you see this development here as well? A simpler shape, a bit more boyish combined with a timeless twist.


ss-13-aw13


M Moment is a unisex collection,  It isn't just the perfect companion for the boys, it's also a nice and strong partner for all the cool girls that like their bags a little bit sportier!


ss13-aw13


Putting the emphasis on design and quality materials, the M Moment achieves optimal functionality without compromising in style. Classic and timeless, capturing the boundlessness of flight, this season’s latest collection is a ticket for jet-setting fashion cognoscenti and cosmopolitan style-savants worldwide


ScreenClip [1] Kopie

 

ScreenClip [2] Kopie


Hardware detailing took a turn from larger studs to smaller ones since SS13 as well as a more masculine turn, favouring a muted colour palette with bolder, tough-lux features.


 

What do you think about the makeover? What's your favorite season?

LOVE, The Janes <3

Tags
M Moment , Style , Evolution , AW11 , AW13
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