MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..

Prev

Next

ThisisJaneWayne.com Highlights: MCM's Grand Opening in Zurich

09-05-2013
mcm_store_zurich_1


Oh, what a night!  Just the other day, we celebrated MCM's Grand Opening in beautiful Zurich with amazing VIP's, the extraordinary Chairperson & Chief Visionary Officer, Ms. Sungjoo Kim, and celebrities like Jimi Blue Ochsenknecht, Fiona Hefti, Steffi Buchli, Fabienne Louves & Sandra Bauknecht with Zurich's sunny-side-up to boot! 


mcm5


Inspirational would be an understatement - it was an amazing event and I'm still happy that we voyaged to Switzerland's largest city!   Here's how we styled ourselves for MCM's star-studded debut--  we were deeply in love with our own little MCM babies of course!

 

mcm_outfits 

We arrived in Zurich pretty early to attend the Blogger Makeover and had a fabulous time with some beautiful blogger colleagues from Switzerland (no worries, we'll be giving you the full inside-scoop next week!)  After that Nike and I had to rush out to get our professional make-up and styling done then to jump in our glamorous evening getups (oh the lifestyles of the fashionable and fabulous!)  As you can see, Nike Jane decided to wear her bold red clutch and I went for a sunny yellow First Lady Tambourine - I'm still head-over-heels into this super sweet style companion-- it completed the whole outfit as my stand-out piece.  


Some Instagram Style-Snaps En-Route to Zurich:


mcm_instagram


Here we have it- MCM's amazing, newly-debuted colossal Flagship Boutique in Zurich. 160 square metres full of MCM love. I'm quite sure you'll love it as much as I do, but I'll come to that later!

store

MCM_7 mcm8

As always, no luxury-fashion event is complete without a glamorous assortment of eye-catching eye-candy.  Introducing the classy MCM model hosts: (Bravo everyone- you did a fabulous job and you looked absolutely stunning!)

mcm_hostess


Below, pictured from the left: the beautiful presenter and former Miss Switzerland Fiona Hefti, Korean A-list film star Sang Woo KwonChairperson & Chief Visionary Officer Ms. Sungjoo Kim, and our Chief Creative Officer Adrian J. Margelist. 


mcm_opening


Who else attended?  High-flying Swiss socialite & blogger, the lovely and beautiful Sandra Bauknecht,  German actor Jimi Blue Ochsenknecht, top Swiss blogger Kristina Bazan, Swiss TV presenter & actor Kiki Maeder, Swiss model Jennifer Ann Gerber, and the Fashion Editor-in-Chief SI Style (Switzerland’s biggest fashion magazine) Mr. Richard Widmer, to name a few.


Friday Magazine's (Switzerland’s coolest weekly) Editor-in-Chief Kerstin Netsch also paid a visit, as well as fellow Editors-in-Chief Lisa Feldmann, Silvia Binggeli, and Daniella Gurtner, from Switzerland's Annabelle Magazine.   This was the place to rub elbows, hob-nob and of course, see-and-be-seen!


mcm6

mcm2
celeb

Beautiful presenter and former Miss Switzerland Fiona Hefti looked absolutely stunning

celeb_2

... as well as actor Sang Woo Kwon!

andre_designer 

Another VIP: Our Chief Creative Officer Adrian J. Margelist!

stills And our star guest: The Limited Edition Zurich Visetos Collection (learn more here)


The guests loved the party and the mix of people was pretty awesome. They were really excited and surprised about the new, colourful and very stylish bags & accessories!  In fact. most even had MCM's Cognac Visetos Heritage Collection at home and didn’t know that there were so many new and thrilling designs.  Additionally many of the guests uploaded photos to their Facebook sites the next morning, (which is very unusual for Switzerland).  


The talk of the evening?  The dog lucky draw!  Everyone loved the critters-in-Cognac!  Bloggers, journalists and stylists were enthused about the new store and the latest collection. 


store_1

A peek inside:

store_inside


s2


s3


s4


I hope you'll find the chance to take a closer look and visit this amazing store and its unbelievable selection of MCM goodies <3  Stay tuned for more updates!


Enjoy! Sarah Jane

Tags
Store , Opening , Zurich , Outfit , Style
Comment
+0