Let me take you to my hometown and most amazing, romantic city in the world: Paris. We recently opened a pop-up boutique at the heart of the sacred fashion temple Galeries Lafayette (which will be open until October 6th) on boulevard Haussman. Les Galeries Lafayette is one of the biggest and best department stores in Paris, people come from all over the world in the hope of some indulgent shopping in the Galeries. The store first opened in 1894 already with great success, and promptly gathered quite a reputation as a purveyor of luxury goods. It is a Parisian institution, a place that takes you to a magical dream world of glitz, glamour and beauty...
Les Galeries Lafayette: a Parisian institution
MCM Ad in French VOGUE in 1989
To coincide with the launch of our beautiful "Fly With Punk" collection for AW13, we restyled the whole of the Galeries Lafayette pop-up boutique... The inspiration behind the boutique's decor are the same as the ones that inspired the campaign: punk couture, glam rock, travel and our passion for aviation.
Autumn / Winter '13 "Fly with Punk" Inspirations
Inspiration behind the new collection
Celebrating the Punk movement... in our own MCM way
Beautiful bags, beautiful machines
The team at the Galeries Lafayette is having so much fun with their uniforms and all the accessories from the collection, sometimes we have to beg them to go home when their shift is over. It makes me want to go spend some time with them in Paris, what a lovely crew!
The initial design
The boutique and its crew...
The boutique is located on the Ground Floor of the department store, if you are in Paris, make sure you go and visit...
We also took over one of the luxury windows of the department store, which looks absolutely stunning and makes people do a double take when they walk past. A lot of Parisians have been stopping to take photos of our daring display. Flying mannequins!
A closer look...
This is how we make an MCM window
The finished product!
Now as a special treat for you, lovely blog readers, I want to show you a close-up of the very special accessories we made to feature in the windows of the Galeries Lafayette for the "Fly With Punk" collection. I would like to warn you first that these pieces are drool-inducing and after looking at the photos, you WILL want them all... Take a ticket, I was here first!
Aviator hat? Studded collar and bow tie? I am dying. This is too good.
Traduction - Nous sommes heureux de presenter notre collection "Fly With Punk" aux Galeries Lafayette a Paris. Venez nous dire bonjour si vous y passez, notre equipe sera ravie de vous accueillir.
Love from Mademoiselle Robot