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Studio Munchen Before-and-After Making-Of

06-12-2013

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On 15 November, we opened our very first Pop-Up Studio in Munich, the city where it all started: the birthplace of MCM. As a re-establishment our roots, we toasted to our home town and celebrated our wonderful and highlight successful  collaboration class-act with pop-artists Craig & Karl.


To prepare this momentous debut, we collaborated with a gamut of interior and architecture extraordinaires who worked day-and-night to give this shop its iconic aesthetics - from the blueprints to the finishing touches, immerse into the bright and beautiful store world of MCM & discover Studio Munich's Before-and-After Making-Of journey!


Inspiration to Implementation - When vision becomes reality:


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The MCM Studio is located in the very heart of the city and is styled in Craig & Karl's signature aesthetics. MCM landed in the Max-Joseph Plaza, a luxury shopping district & prime locale surrounded by some of the world's leading designer labels. 


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The studio itself comprises 96 sqm, with an additional 57sqm showroom entirely designed by our in-house team. The background wall, covered in Visetos Noir with a polka dot pattern echoes the "Beyond Snowdome" collection. Snow drops are projected into the space as well to further the daydream of a wonderful Alpine adventure, all of it under a watchful Goggle Eye on the wall.



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The space also includes a gallery section, where three large scale exclusive Craig & Karl canvases are currently on display. There, customers will be able to enjoy a drink at our refreshments area while browsing items in the showroom. We invite our visitors to stay a while and soak in the MCM lifestyle, because it is all about the lifestyle. The studio will be open until the end of May 2014.



More Before-And-After Making-Of Pictures: 

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We hope you enjoyed our little before-and-after making-of journey! Stay tuned and
make sure to come by if you're around the corner! 

MCM STUDIO

Residenzstr. 7

80333 Munich

+49 (0)89 25 20 76 22 

studio.munich@mcmworldwide.com



mcm9

Lots of Love, the Janes 
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Studio , Munich , Shop , Makeover
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