MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..

Prev

Next

Studio Munchen Before-and-After Making-Of

06-12-2013

mcm-front

On 15 November, we opened our very first Pop-Up Studio in Munich, the city where it all started: the birthplace of MCM. As a re-establishment our roots, we toasted to our home town and celebrated our wonderful and highlight successful  collaboration class-act with pop-artists Craig & Karl.


To prepare this momentous debut, we collaborated with a gamut of interior and architecture extraordinaires who worked day-and-night to give this shop its iconic aesthetics - from the blueprints to the finishing touches, immerse into the bright and beautiful store world of MCM & discover Studio Munich's Before-and-After Making-Of journey!


Inspiration to Implementation - When vision becomes reality:


mcm8



The MCM Studio is located in the very heart of the city and is styled in Craig & Karl's signature aesthetics. MCM landed in the Max-Joseph Plaza, a luxury shopping district & prime locale surrounded by some of the world's leading designer labels. 


mcm-10

The studio itself comprises 96 sqm, with an additional 57sqm showroom entirely designed by our in-house team. The background wall, covered in Visetos Noir with a polka dot pattern echoes the "Beyond Snowdome" collection. Snow drops are projected into the space as well to further the daydream of a wonderful Alpine adventure, all of it under a watchful Goggle Eye on the wall.



mcm7


The space also includes a gallery section, where three large scale exclusive Craig & Karl canvases are currently on display. There, customers will be able to enjoy a drink at our refreshments area while browsing items in the showroom. We invite our visitors to stay a while and soak in the MCM lifestyle, because it is all about the lifestyle. The studio will be open until the end of May 2014.



More Before-And-After Making-Of Pictures: 

mcm6 mcm4 mcm3 mcm2 mcm-1 mcm5


We hope you enjoyed our little before-and-after making-of journey! Stay tuned and
make sure to come by if you're around the corner! 

MCM STUDIO

Residenzstr. 7

80333 Munich

+49 (0)89 25 20 76 22 

studio.munich@mcmworldwide.com



mcm9

Lots of Love, the Janes 
Tags
Studio , Munich , Shop , Makeover
Comment
+0