To prepare this momentous debut, we collaborated with a gamut of interior and architecture extraordinaires who worked day-and-night to give this shop its iconic aesthetics - from the blueprints to the finishing touches, immerse into the bright and beautiful store world of MCM & discover Studio Munich's Before-and-After Making-Of journey!
Inspiration to Implementation - When vision becomes reality:
The MCM Studio is located in the very heart of the city and is styled in Craig & Karl's signature aesthetics. MCM landed in the Max-Joseph Plaza, a luxury shopping district & prime locale surrounded by some of the world's leading designer labels.
The studio itself comprises 96 sqm, with an additional 57sqm showroom entirely designed by our in-house team. The background wall, covered in Visetos Noir with a polka dot pattern echoes the "Beyond Snowdome" collection. Snow drops are projected into the space as well to further the daydream of a wonderful Alpine adventure, all of it under a watchful Goggle Eye on the wall.
The space also includes a gallery section, where three large scale exclusive Craig & Karl canvases are currently on display. There, customers will be able to enjoy a drink at our refreshments area while browsing items in the showroom. We invite our visitors to stay a while and soak in the MCM lifestyle, because it is all about the lifestyle. The studio will be open until the end of May 2014.
More Before-And-After Making-Of Pictures:
We hope you enjoyed our little before-and-after making-of journey! Stay tuned and
make sure to come by if you're around the corner!
Lots of Love, the Janes