MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
MCM Youtube
MCM Facebook
 
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
/
MCM celebrates Grand Opening at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
 
Postcards from the United Arab Emirates with Josie loves!
Discover our German Blogger Ambassador, Sarah from Josie Loves' tour-du-monde travel diary featuring Abu Dhabi’s G..
The Bucket-List: SS15 Shopable Trend Report with MCM & Fashionette.de
 
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..

Prev

Next

AW13 Campaign Inspirations

27-08-2013

mcm_teaser


You might already have guessed it -  Punk couture, glam rock, MCM's mobility and our deep passion for aviation, (more specifically Amelia Earheart) are the three protagonists of our Autumn/winter collection


9480145072_c1ffcc577e_z 9477356443_3ec5e6db28_z 


Our design team mixed those three inspirational sources and combined them to create this year's strong collection.  It is very glamourous while being outstanding, cool and traditional.  MCM's strong DNA, including past collections and upcoming trends were put together to fullfill your dreams and to make each look as luxurious as possible.  And what are our main sources of inspiration this year? Let's take a closer look!


PUNK STYLES/POP CULTURE: 

punk styles-pop culture


Rock music is a genre of popular music that originated as "rock and roll" in the United States in the 1950s, and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States. 

Glam rock emerged out of the English psychedelic and art rock scenes of the late 1960s and can be seen as both an extension of and reaction against those trends. Musically diverse, varying between the simple rock and roll revivalism of figures like Alvin Stardust to the complex art rock of Roxy Music, and can be seen as much as a fashion as a musical sub-genre. 


9135466403_319866c1fb_o


Past and present. Energy and true friendship. Glamourous lives and outstanding adventures. MCM loves to tell stories. 


ilovemcm


Have a look at our beautiful new season video!




MCM MOBILITY


mcm_mobility


Discovering the world, experiencing life with eyes wide open without being afraid to challenge yourself: mobility is such an important inspiration. It's about personal development and we love to take part in it.


MCM Mobility


AVIATION & AMELIA EARHART:


Aviation & Amelia Earhart


It's so exciting to travel the world, see foreign countries and to have the chance to open our minds. Our biggest icon? Amelia Earheart. She travelled the world without any fears despite being a  pretty young lady living in a men's world. A strong character that stood for big dreams, desires and wills!


Discover more about our inspirations soon. So stay tuned!


xx The Janes

Tags
Punk , Aviation , Mobility , Inspiratio , AW 2013
Comment
+0