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Discover the Special Edition Zurich Visetos Line

08-05-2013


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Last night marked the opening of our brand new Zurich flagship store... To celebrate this momentous occasion we released an exclusive Zurich Visetos line. The luxurious special edition, only available in our Swiss flagship is inspired by "Der Kanton Zurich", the well-known city's coat of arms, featuring a unique blue and white colourway available on various classic shapes. 

bags

The blue and white coat of arms dates from 1389 and started adorning banners in 1434. It represents two lions holding the walls of the city. Lions traditionally symbolise valour, bravery, strength and royalty (see also The Munich Lion). The lion is a recurring symbol in Switzerland (and many other European countries), a famous monument, the Lion of Lucerne can also be seen in Switzerland.

zurichlions

Of course since the lion figures are so prevalent in Zurich and in Switzerland in general, it was only logical that we'd create a charm to celebrate the feline King! The cute little lion mascot comes complete with a cobalt blue studded biker jacket and aviator shades. I don't think I've ever come across such a cool cat!

MCMlion

The Special Edition Zurich Visetos line is currently proudly displayed in the flagship store, which is itself adorned with a large Swiss flag, floating in the wind above boutique, quite literally putting the flag in flagship!

frontshop

For now, let's have a closer look at the Zurich Visetos line...

travel
This multi-purpose briefcase will protect all your most important possessions when you travel the globe, be it for work or leisure. The top handle make it versatile and it can easily be turned from a travel accessory to a city chic companion by simply removing the cross-body strap.



statement
Make a statement in this very Zurich oversized version of our beloved Stark backpack. The contrast between cobalt blue and white is very striking and never seen before in our collections. I particularly love the repeated triangular pattern on the bag and its pocket.



study
The smaller backpack is a perfect size for students as it will fit your everyday necessities. If are from Zurich or studying there, this will be a great way to announce proudly your alma mater.





shop
A classic bag with a Zurich twist - our timeless shopper gets a blue and white makeover and will look just as good shopping in the city as it will lounging on the beach. 



Which is your favourite bag from this very special line?

Traduction - Decouvrez en exclusivite la ligne Zurich Visetos.

Love from Mademoiselle Robot



Tags
Zurich , Visetos , Special , Edition , MCM
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