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Introducing MCM's Yintai Park Life Pop-Up Display in Beijing

26-11-2012

first


If you find yourself in Beijing, you will no doubt be drawn to the city's Central Business District where the Beijing Yintai Centre sits, soaring over the city. The tallest skyscraper on Chang'an Avenue is home to many luxurious businesses such as the Park Hyatt Beijing Hotel and the prestigious Park Life Luxury Shopping Mall. The building really is a symbol of the new China. Location wise, you couldn't dream of somewhere better: it is directly opposite the China World Trade Centre and the CCTV Tower in the Chaoyang District, near the Forbidden City, Tiananmen Square and Beihai Park.


Yintai


Park Life offers a shopping experience like no other. It is all about pampering, luxury and high end brands. The atmosphere is all "luxe, calme et volupte" to quote French poet Beaudelaire. The 6 floor complex was designed by Japanese interiors firm SuperPotato and is home to many luxury retail houses including MCM. 


Maps

Location & Map of the shopping mall


The MCM Pop-Up Display in Park Life is based on our heritage, of course, but also on the concept of mobility, which is an idea very dear to us. After all, we cater to glamorous global nomads and luxury adventurers! There are two windows offering two different perspectives on MCM - The first window is dedicated to our venerable history and includes our cult Cognac Visetos lines. It focuses on our German heritage.  The second window focuses on where we are today and the horizons of tomorrow


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Moodboard of Inspiration:

heritagecollage

gate


In case you miss this wonderful display, we will have another special Pop-Up Christmas window coming up at Yintai Park Life towards the end of this month.


Traduction - Nous avons decore deux des vitrines du centre commercial de grand luxe de Park Life a Beijing pour celebrer le riche heritage de notre marque. A la fin du mois nous vous proposerons des vitrine festives.


Love From Mademoiselle Robot


Tags
Park LIfe , Mall , Luxury , Beijing , MCM
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