The MCM Brand Experience Routemaster Debuts in The UK's Grand Metropolis

It’s official: In celebration of MCM’s timeless commitment to travel, we’ve proudly debuted the third phase of our illustrious Modern Mobility Project at the heart of the UK’s grand Metropolis.  Entitled The MCM Brand Experience, we’ve unveiled the third edition of our logo-branded mobile series, for the first time on the streets of London conveying a 360 degree brand experience to local & international customers alike.  Inspired by London’s iconic traditional route master bus model, the double-decker MCM Experience humbly launches in the UK’s ‘Old Smoke’

As you have seen before, Our double-decker brand experience is monogram-wrapped as a giant version of our prestigious Cognac Visetos Luggage offering an immersive opportunity in experiencing MCM’s history culture & lifestyle, our latest collections and the unforgettable ‘World of MCM’ in an elegant moving lounge for passengers.

 This version of the MCM Brand Experience follows similar expeditions in Hong Kong & Berlin, commemorating luxury travel in association with its distinguished Modern Mobility Project. The current phase of this illustrious celebration of transport has additionally been created as a prelude to the celebrations of the games in commemorating the UK’s legacies of prestige, culture of distinction and world-renowned heritage of excellence

This year we’re joining the jubilee & to kickoff this esteemed project, we’ve toured Big Ben & the Houses of Parliament, the Wellington Arch, the Royal Albert Hall, and many more iconic locals.  See below for photos as well as some info about each highlight:

Big Ben & The Houses of Parliament

The Houses of Parliament and the clock tower, commonly called Big Ben, are among London's most iconic landmarks.  Technically, Big Ben is the massive bell inside the clock tower, which weighs more than 13 tons.  The name Big Ben is often used to describe the tower, the clock and the bell but the name was first given to the Great Bell.  The Houses of Parliament are the location for Government decision making. Parliament exists to challenge the work of government, approve new laws and debate government policy and current issues

The Wellington Arch

Wellington Arch, also known as Constitution Arch or (originally) the Green Park Arch, is a triumphal arch set in the heart of royal London at Hyde Park Corner.     The arch was planned in 1825 by George IV to commemorate Britain's victories in the Napoleonic Wars

The Royal Albert Hall

The Royal Albert Hall is a concert hall situated on the northern edge of the South Kensington area, best known for holding the annual summer Proms concerts.  Since its opening, the world's leading artists from several genres have appeared on its stage and it has become one of the UK's most treasured and distinctive buildings

The Albert Memorial

Commissioned by Queen Victoria in memory of her beloved husband, the memorial was designed by Sir George Gilbert Scott in the Gothic Revival style. Opened in July 1872 by Queen Victoria, with the statue of Albert ceremonially "seated" in 1875 the memorial consists of an ornate canopy or pavilion, in the style of a Gothic ciborium over the high altar of a church, containing a statue of the prince facing south. The memorial is 176 feet (54 m) tall, took over ten years to complete

The National Gallery

Founded in 1824, The National Gallery is an art museum a collection of over 2,300 paintings dating from the mid-13th century to 1900.  Unlike comparable art museums in Europe, the National Gallery was not formed by nationalising an existing royal or princely art collection, but came into being when the British government bought 38 paintings from an insurance broker and patron of the arts in 1824 

Buckingham Palace

Buckingham Palace has served as the official London residence of Britain's sovereigns since 1837 and today is the administrative headquarters of the Monarch.   Located in the City of Westminster, the palace is also a setting for state occasions and royal hospitality.

MCM Flagship Boutique

Our esteemed London-based Flagship was launched in 2008, and was custom-designed by the internationally renowned architect & interior designer, Kelly Hoppen.  Conceptualised as a personal boudoir, the boutique’s design was intended to be an intimate experience for consumers to relax and unwind

Fancy a private tour of the UK’s grand Metropolis?  If you live in London or wish to pop on over for a visit,click here to discover how to ride the MCM Brand Experience route master: http://www.mcmworldwide.com/BrandExperience/hopon/schedule.asp

'Cheerio'!