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MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
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Limited Edition Arrivals at


This Summer, we opened a very special MCM boutique in London's premier department store Selfridges, on Oxford Street - right in the heart of it all. The boutique is located on the First Floor, in the Men's Luxury Accessories Department - I dare you to visit this area and leave empty handed. 


The Selfridges windows are a very special attraction, and we are proud to be included in one of them.

After just over 4 months, our Selfridges boutique is going from strength to strength and so we thought we would give our MCM fans something special when they visit us there... We created three special limited edition backpacks that will be sold exclusively in Selfridges. That means if you want either of the bags below, you have to hotfoot it to Selfridges (or if you don't live in London).


You can purchase the bags: Stark Studded Medium Backpack, Studded Backpack and  Studded Small Backpack

When I look at those three bags, I feel that they each embody one aspect of London's lifestyle and each lifestyle aspect can be summarised in an area: East with the stylish grunge artists of Hackney, Central with the trendy crowds walking down Oxford Street and West with the chic and laid-back socialites of Chelsea.

But let's start in the heart of town, which is where Selfridges is located! 



Because of all the retailers in Central London, there are always hordes of trendy people of all ages and nationalities walking around, especially on Oxford Street, looking for the latest must-have item. The Studded Backpack, with its simple front and studded sides personifies this area's quest for subtle individuality.



East London has been the hub of London's creative circuit for a while now. This is where all the coolest people hang out, go out and live. Go there on any night of the week and you will see London's most stylish, outlandish styles out on parade. At the moment, the 90s grunge aesthetic prevails which is why the Stark Studded Backpack is the perfect companion for our Hackney dwellers.



West London is the epitome of chic. There are ladies who lunch, yummy mummies and yoga bunnies everywhere. They all have one thing in common: they are always immaculately and impeccably dressed in the latest, most expensive designer threads. A stroll along King's Road or Sloane Street on a Saturday afternoon is like a real runway show. That's why our MCM Flagship is located there, and that's also why our Small Studded Backpack, with its super soft leather and gold studding is the perfect companion for our West London Socialites.

More about Selfridges:

Screen Shot 2013-11-12 at 11.25.48

The First Floor, Men's Luxury Accessories Department

Selfridges, also known as Selfridge & Co., is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store on London's Oxford Street is the second largest shop in the UK. It opened 15 March 1909 and is famous until today. 

Harry Gordon Selfridge's spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business. The only store to be twice awarded the accolade of the Best Department Store in the World, Selfridges today is more than just the sum of its products - it's a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences. And, to this day, as Harry Gordon Selfridge said, 'Everyone is welcome'.

Traduction - Venez decouvrir nos sacs a dos en edition limitee et speciale chez Selfridges.

Love from Mademoiselle Robot

Selfridges , Backpack , Limited , Edition , London