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MCM Lands in Heathrow T4

30-08-2013

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MCM is taking London over! After Harrods and Selfridges, we are now landing in Heathrow Terminal 4! If you find yourself in London, you won't be able to miss us... 


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Heathrow Terminal 4 map


London Heathrow or LHR is a major international airport serving London. It is the third busiest airport in the world and also one of the best. Whether you are flying to Zurich, Milan or Los Angeles, you will be going through Heathrow... So make sure you stop by and say hi.


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Our brand new haven for global nomads features for the first time a street luxe concept, including graffiti on the walls, artistically rendered as a tribute to our AW13 "Fly With Punk" campaign. And what better place to channel Amelia Earhart than in an airport? 


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I love the contrast between the luxurious leather of our AW13 range and the neo-grunge aesthetic of the boutique. It truly is a must-see. Within the store, you can also see an interesting contrast between a chic white luxury boutique style which is home to our classic lines and an urban-inspired side, with graffitied walls showcasing our backpacks and edgier, younger styles.


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The white sleek-chic side


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The urban cool side


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Something in between!


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You can even find our Eyes on the Horizon collection too...


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During the first week of our opening, we already received a visit from famous American rapper Waka Flocka Flame who randomly stumbled upon the store on his way home to Atlanta.


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Juaquin Malphurs (born May 31, 1986), better known by his stage name Waka Flocka Flame or simply Waka Flocka, is an American rapper from AtlantaGeorgia. Signing to 1017 Brick Squad and Warner Bros. Records in 2009, he became a mainstream artist with the release of his singles "O Let's Do It", "Hard in da Paint" and "No Hands", the latter of which peaked at #13 on the Bllboard Hot 100. His debut studio album Flockaveli, was later released in 2010. His second studio album Triple F Life: Friends, Fans & Family, preceded by the lead single "Round of Applause", was released on June 12, 2012.


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Traduction - Notre toute nouvelle boutique se situe dans le terminal 4 de l'aeroport de Heathrow. 

Love from Mademoiselle Robot
Tags
London , Heathrow , Terminal 4 , Shop , MCM
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