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Craig & Karl Launch Celebration at the HK Entertainment Building

05-06-2013

mcm_launch_teaser 

It's the topic at the moment, the omnipresent news right now: we've just launched our super cool and fun "Eyes on the Horizon" collection, as designed by pop artists Craig Redman and Karl Maier. The collection is a  playful and summery take on our Classic Visetos featuring illustrated palm trees, poppy sunglasses and quirky characters - everybody is talking about it!

mcm_artist

Based on the classic Cognac Visetos line, each piece is embellished by a Craig & Karll illustration and gets a laid back attitude and a cool, hip twist. Last week we launched the collection in our HK flagship Boutique and had a closer look at this amazing new collaboration.

mcm_guests_1

260 Guests and celebrities attended the launch alongside 150 journalists. They were invited to celebrate a truly unique collaboration and to see the 12 art pieces from our Cognac Visetos Exhibition which took place during HK Art Basel - do you remember? 

mcm_exhibition 

We are so in love with the "Eyes on the Horizon" collection by Craig & Karl, we simply can't get enough of it! It appeals to both men and women with its very special brand of humour and its hip and arty style. 

mcm_interior

The collection is lovely, fresh and energetic, leaving a strong impression on everyone. It is available in various shapes too: clutches, backpacks, shoppers etc. 

The collection seems to have made an impression on a host of international publications too, let's have a look below:  mcm_press Bazaar: "Excited!" ME Magazine: "Cross over works for MCM" Time Out: "MCM always brings new elements to customers and is energetic and trendy" Apple Daily: "This collection is must collect item" Milk: "This is even stronger than the Shanghai Collection" 

A launch event won't be a successful evening without our beloved celebs, like Hong Kong's canto-pop singer and actor Andy Hui, senior composer Mark Lui or pop singer Charles Ying and JW ! Yes, they all attended the event.

mcm_celebs 

So to sum up, we had the "Eyes on the Horizon" launch event, the amazing MCM X 12 Artists Cognac Visetos exhibition... and we also had a really cool photobooth set up in the store!

launch_fun 

To make it a bit more fun we provided guests with props inspired by the collection (palm trees, glasses). Everyone had fun dressing up and posing! There was also a pop-up space for customers and guests to experience the collection in a unique artistic way.

mcm_guests


As you can see, this was not an ordinary launch event. This was a launch event curated by MCM with MCM art. Nothing more to say really...

Have a wonderful day and get your hands on those beautiful bags designed by Craig and Karl! They are worth it!

xx Sarah Jane

Tags
Craig , Karl Maier , Redman , Art , Launch
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