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MCM Spring/Summer 2012 - Introducing Tracey, Kitty & Veronika Isis

31-01-2012

Following last season’s conservative approach to neoclassic revivals, the Spring / Summer 2012 season affords fashion design an urge for eccentricity coupled with a desire to suspend time and to fuse polarities.   

Inverting last season’s conservative approach to the neoclassics, The Spring / Summer 2012 season embraces an intentional divorce from everything conventional.  As such, fashion design retains a strong element of surprise unveiling the unexpected, thus deconstructing boundaries and reconstructing them in unanticipated fusions which allude to maximalism. One of the biggest themes of the season, therefore revolve around sentiments of freedom.

 

The inherent eccentricity expressed in Spring / Summer 12’ design conjoin maximalism with simplicity, facilitating greater consistency and uniformity, with an intentional glance toward functionality.  This season aims to convey freedom as a breath of fresh air via aggressive colour combinations, a refined eccentricity towards an unexpected functionality

One of the biggest trends for this upcoming Spring/Summer 2012 season found on numerous runways were voluminous & organic accessories featuring layered and patterned geometries with funky-art decors.  Contrary to last season, this is a softer evolution from Autumn/Winter 11’s accessories which embodied hard structures, dramatic sharp edges, and classic design simplicities.  This season seeks to reinterpret the classics by fusing elements of surprise (via colours & materials) into traditional designs, while embracing a softer more voluminous approach from last season.  While intentionally embracing strong contrasts between colours featuring eccentric hues, the products become softer yet strikingly colourful- this season is thus about attitude & bold statements.  With a tough-luxe carefree mindset,  fashion design becomes like a breath of fresh air with a nouveau-individuality punctuated with a quirky-cool aesthetic

 

 MCM’s iconic Tracey bag makes a comely reappearance in this season’s Spring Summer 2012 campaign.  Empowering, elegant, and framed for functionality, the Tracey flapover bag is perfect for a stylish lifestyle and comes in a variety of materials and studs.  Inspired by on-trend hard-framed shapes, the adorable Tracey is available in MCM’s signature Cognac Visetos material, and features a studded clasp.  The line is named Tracey, which is a German appellation conveying flavours of strength and being armour-like.  Durable yet stylish Tracey is the perfect accessory to a lifestyle of opulence

 

Fusing the looks of crocodile and solid leather, Mocha Luxe is a versatile bag that goes well with both casual and classic looks. This model can be worn as a tote or a shoulder bag, making it the perfect practical yet stylish accessory for this season.

 

One of this seasons ‘’it-collections’’  is entitled Veronika, meaningtrue image in German.  Soft & feminine yet sophisticated & classic, this collection is loyal to the true image of women with elegance

These styles are trendy yet feminine, and ooze sophistication. Isis is a goddess name that stands for Queen of the throne.  Made of precious skin with daring color blocks, the queen is ready to take your style to another level. 

 

 

Handcrafted in Italy from original cowhide, the Kitty bag features a signature metal T bar as its clasp.   Functional, stylish & sophisticated , the Kitty bag harmonises  practicality with a vibrant flair using top quality materials


Campaign Story: http://blog.mcmworldwide.com/view/?page=494


Inspiration & Campaign Concept: http://blog.mcmworldwide.com/view/?page=498


Behind-the-Scenes: http://blog.mcmworldwide.com/view/?page=495


More: http://www.mcmworldwide.com/en/88.mcmWorld/main.asp#_

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ss12 , campaign , tracey , veronika , kitty
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