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MCM Fashion Breakfast During Berlin Fashion Week

09-07-2013



For us in Germany, last week was all about Berlin Fashion Week: Runways shows next to the latest presentations, the nation's biggest fashion trade shows and a lot of eventseventsevents!  Amidst all the fashion-fun, there was one established rendezvous during this busy week that nobody could miss: MCM's famous Fashion Breakfast on day 2 at the luxurious SoHo House in Berlin-Mitte.




 



MCM Fashion Breakfast SS14_Claudia Ten Hoevel Grazia


MCM Fashion Breakfast SS14_Jennifer Dixon Instyle


Each season MCM turns SoHo House's 3rd floor into a luxurious style-a-dise for the media taste-makers & opinion-leaders, and this season was a bit more theatrical than  years prior:


mcmmood


MCM ushered in the butterflies!  The summer's beautiful little creatures fluttered about freely, decorating the atmosphere with a dramatic and spectacular sun-drenched mood, reminiscent of dreamy springtime skyscapes and imaginitive arcs in the sky


MCM Fashion Breakfast SS14_Atmosphere


mcm_butterfly


MCM Fashion Breakfast SS14_Alina Sueggeler


Berlin's fashion crew enjoyed our breakfast extravaganza, and a few surprise guest visitors popped on by for a visit: German singer Alina Suggeler from "Frida Gold", model Gitta Saxx and musician Schmidt even made a cameo appearance.


MCM Fashion Breakfast SS14_Adrian Margelist



Next Spring, get ready for a bridge to enter this magical world of MCM treasures, 

butterflies and thousands of flowers!


mcm 


It was such an unbelievable, surreal moment and such an amazing experience. I am pretty sure: This was the most amazing, breathtaking, romantic and beautiful event ever. I am still amazed as you might have recognised!


LOVE Sarah Jane


mcmmoods1

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MCM , Preview , Berlin , Fashion , Week
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