It's the topic at the moment, the omnipresent news right now: we've just launched our super cool and fun "Eyes on the Horizon" collection, as designed by pop artists Craig Redman and Karl Maier. The collection is a playful and summery take on our Classic Visetos featuring illustrated palm trees, poppy sunglasses and quirky characters - everybody is talking about it!
Based on the classic Cognac Visetos line, each piece is embellished by a Craig & Karll illustration and gets a laid back attitude and a cool, hip twist. Last week we launched the collection in our HK flagship Boutique and had a closer look at this amazing new collaboration.
260 Guests and celebrities attended the launch alongside 150 journalists. They were invited to celebrate a truly unique collaboration and to see the 12 art pieces from our Cognac Visetos Exhibition which took place during HK Art Basel - do you remember?
We are so in love with the "Eyes on the Horizon" collection by Craig & Karl, we simply can't get enough of it! It appeals to both men and women with its very special brand of humour and its hip and arty style.
The collection is lovely, fresh and energetic, leaving a strong impression on everyone. It is available in various shapes too: clutches, backpacks, shoppers etc.
The collection seems to have made an impression on a host of international publications too, let's have a look below: Bazaar: "Excited!" ME Magazine: "Cross over works for MCM" Time Out: "MCM always brings new elements to customers and is energetic and trendy" Apple Daily: "This collection is must collect item" Milk: "This is even stronger than the Shanghai Collection"
A launch event won't be a successful evening without our beloved celebs, like Hong Kong's canto-pop singer and actor Andy Hui, senior composer Mark Lui or pop singer Charles Ying and JW ! Yes, they all attended the event.
So to sum up, we had the "Eyes on the Horizon" launch event, the amazing MCM X 12 Artists Cognac Visetos exhibition... and we also had a really cool photobooth set up in the store!
To make it a bit more fun we provided guests with props inspired by the collection (palm trees, glasses). Everyone had fun dressing up and posing! There was also a pop-up space for customers and guests to experience the collection in a unique artistic way.
As you can see, this was not an ordinary launch event. This was a launch event curated by MCM with MCM art. Nothing more to say really...
Have a wonderful day and get your hands on those beautiful bags designed by Craig and Karl! They are worth it!
xx Sarah Jane