Have you ever wondered how pop stars shop? Well you can stop wondering now because I have the answer for you... Last week, teen sensation Justin Bieber was in London and like any other MCM fan, he visited our Sloane Street flagship store. He actually requested a private shopping session and so we welcomed him after hours in the store and our manager took him around, showing him the new collection, including his all time favourite: the Stark backpack.
For his visit, Bieber was dressed like any other boy his age in zip details jeans, graphic hoodie and flashy sneakers. I for one am quite glad he got rid of his trademark floppy fringe too!
Bieber's favourite products were the Stark backpack in black, beige and cognac, the backpack, leather jacket and tee-shirt from our Phenomenon collection, our Heritage line belt and the Stark keyring (how cute!). After trying on everything, he left the store with bags full of goodies. Keep an eye out for Bieber wearing MCM in the coming weeks...
Justin & our store manager.