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Little Veronika Visetos, Design Evolution: From AW 2012 to SS 2013

04-04-2013
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From season-to-season, our MCM lovelies get a new make-over to look as modern as you love it and as MCM as we want it.  Each year we bridge the gap & strike a balance between tradition and "state of the art", purveying a special aesthetic which is a challenge we love to manage.  Over generations we've celebrated the mastery of harmonising the art & science of excellence in craftsmanship design 


For Spring / Summer '13 our glamorous Veronika Collection got a special redesign and we're pleased to introduce Summer-inspired styles, fresh new colours and a unique look.  Let's take a closer look what we have enhanced from Autumn/Winter 2012 to Spring/Summer 2013


Flashback: Autumn/Winter 2012: Munich Wildlife


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AW'12 presented an era of permeable boundaries between subculture and mass culture, between the aura of the individual and popular mass movement.  A touch of eccentricity was in the air and a free-spirited hedonism conquered where anything was possible  


Our cosmopolitan jungle radiated adventure, ambition, creativity and escapades into the unknown, conveying the liberty of endless possibilities: the leopard-inspired pattern was born.  Our designs struck a balance between two polarities: the desire for conformity & the desire for the wild.  From this a darker-toned, heritage-inspired collection was born, and from this tug-of-war between inspirations introduced our Little Veronika Visetos Collection.


Today: Spring/Summer 2013: Very MCM in Monaco


mcm_cruise 


Today's SS'13 collection presents an age between the ebb of the metropolis and a progression of self-determination & the freedom of individuality which accompanies, conveyed through the perusal of expansive seascapes, endless horizons and the enigma of a holiday where anything is possible.  An unspoken sophistication permeates the air, and a free-spirited escapism conquers, filled with limitless possibilities  


This season evolves from the jungles of style, moving from the wild-side to the seaside, presenting the empowerment of mobility, freedom placing the notion that 'anything is possible' in a novel lens - for Spring / Summer '13 we embrace inspiration from the expansiveness of the Mediterranean horizons to convey a new flavour of liberty & style.  Within the luxuriant context of Monaco - Europe's hotspot for the glamorous glitterati - MCM presents the discovery of lavish places and capturing the special feeling that accompanies the beginning of a voyage where anything can happen.  This season, embark on our 'yacht of style' and explore this; free your mind, travel the world of grandeur and discover the exotic bays and warm lagoons of inspiration. This collection takes us back in the year 1986 when we launched our first Cruise collection and is our contemporary symbol for excellence 


So what's the difference between our A/W 2012 collection 

and our S/S 2013 summer-solution?  Let's find out:


Little Veronika Visetos - The Large Tote


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1. Light colours, meet flamboyant patterns!  Our Spring/Summer 2013 editions features on-trend colours and material blocks. Last year we developed leopard detailing, and this season we fell in love with stylish tri-colour materials!


                           Little Veronika Visetos - The Medium Satchel

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2. The White Visetos is back! It's the perfect tone for the Summer and reflects our past-meets-present-with-a-twist signature aesthetic. Light colours are the perfect souvenir for the Summer and we've added some fresh detailing: Strong blue!


        Little Veronika Visetos - The Large Cross-Body Wallet / Continental


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3. These beautiful and minimalistic silhouettes offer the possibility to play with colours and patterns.  This season, we've found inspiration in basket-work patterns and fused them with neon-colours and our Vintage Visetos materials!   



                           Little Veronika Visetos - The Large Wallet


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4. It's all about the detail: Our Little Veronika Visetos Collection boasts the perfect mix between contemporary designs & premium quality. Long-lasting materials, fascinating new textiles and the combination of past-&-present: when it comes to combining different patterns, colours & details, the possibilities are almost limitless


                 Little Veronika Visetos - The Medium Tri-Fold Flap Wallet


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5. More possibilities: most importantly, our new S/S 2013 collection offers more possibilities & versatility for combinations in style.  Sometimes, these lovelies are sportive, sometimes modern and fresh, and sometimes they afford an elegant and light silhouette.  I think this Little Veronika Collection is much more individual than its predecessor; the SS'13 Little Veronika Visetos is the perfect companion for a casual day in the sun and the best detail for a glamorous outfit by night.


There's nothing missing this season and we're pretty sure that you will love this improved version of our Little Veronika Visetos Line


Have a wonderful day, grab your MCM Little Veronika Baby and travel the world!

xoxo Nike Jane

Tags
Little , Veronika , Evolution , Re-design , SS 2013
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