MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..

Prev

Next

What's inside the First Lady Boston Pink Edition?

05-03-2013

Hi Everybody!


Last week we had a crush on this sunny-yellow beauty which is part of our iconic First Lady Collection.  Our handbag-special for this week?  The First Lady Boston Pink Edition! 


While MCM fulfills every lady‘s dream by purveying handbags which escort her throughout the day while looking gorgeous while being practical at the same time, MCM handbags are made for power women who know exactly what they want. 


For these women, well, let‘s say for you and us, a handbag is more than just another accessoire - it‘s something that adds some special twist to our daily outfits and keeps our little treasures and every-day-needs safe - because days are made to be fully lived, to be enjoyed, so let's get the best out of it! 


But wait: Of course we don't want to leave the house and go without... EVERYTHING that is important to us (of course love is all we need, but this time we're just talking material arm-candies) which brightens our day! Thank goodness the First Lady offers enough space for loads of fun. And smartphones. And magazines. And lipstick. And headphones. And and and...


Let's immerse into the world of the pink First Lady and take a look inside!

 

First, here's the First Lady Boston, Pink Edition, up-close-and-personal:



mcm_6




Believe it or not (but you definitely should), the First Lady is a space miracle made in heaven. What's inside the First Lady? Here we go:



mcm4

(Pssst, here are some more facts for you):


Born in the 1980's in Germany and first known as "Hilary", the First Lady is a truly timeless classic! The line changed from Hilary to "First Lady" in 1995 when MCM gifted a royal blue "Hilary" to Hilary Clinton. Mrs Clinton loved the bag and so since then the series has also been known as the ‘First Lady’ collection (briefly also named "Alda"), now one of our classic lines!


No wonder that real ladies love to wear the First Lady, non? And what do they carry around in it?


mcm_1

First Ladies first need notebooks to preserve their every idea, at least one favourite lipstick to get the adorable look when it's needed, a camera to capture lovely moments, water to refresh, soft cream, some magazines for the brains, of course a smart phone is part of that bag-party, too, as well as beloved sunnies, headphones made for the soundtrack of our lifes, the keys to some beautiful home, some accessoires and little helpers to control the hair's look when day becomes night and last but not least an apple or some fruit for some extra power!


First Lady, you got everything we need!

mcm_2


Stay tuned, because our bag-special dedicated to MCM's iconic First Lady isnt't over yet!


Love and many, many hugs,

Nike Jane 

Tags
First Lady , Boston , Pink , Inside , Blogger
Comment
+1