Fashion Week in Berlin is already over but we are still overwhelmed with all the impressions. Each season the fashion and celebrity magazine Grazia hosts the official opening runway show of Berlin Fashion Week where numerous VIPs attend the show and afterparty.
It is the first fashion show in the Mercedes-Benz tent and contains a preview outfit of each designer showing during the whole Berlin Fashion Week-- and guess who supported this exclusive pre-show this season?
You're right: MCM. Our lovely brand was part of this event by putting the London Bus iPhone Stickers in the goody bag and dressing the Grazia "Fashion Police“. (Who are the "Fashion Police", you might ask?)
The "Fashion Police" are a group of female models in police uniforms stationed at fashion hot spots throughout Fashion Week. They're mission: to take street style polaroids and hand-out free gifts to the illustres fashion crowd like VIPs, fashion journalists and international editors. MCM styled the "Fashion Police" with Cognac Visetos shoppers and the cool MCM sticker bus everybody wanted to get their hands on:
If you want to get more information about the MCM Sticker Bus, you should take a look here.
xx Sarah Jane.