Today, the MCM Routemaster will be in Canary Wharf, one of London's two main financial centres. Around 90,000 people work there and it is home to the world or European headquarters of numerous major banks, professional services firms and media organisations including Barclays, Citigroup, Credit Suisse, HSBC, J.P. Morgan, KPMG, Morgan Stanley, and State Street. Needless to say we are going to shake things up in Canary Wharf and offer some cool & chic styling options to all the men in the towers!
In the morning, we are doing a photoshoot with Individualism, a site dedicated to documenting men’s style and image in a refreshing and unique way through quick-read, informative posts and originally produced shoot and videos. They will be featuring our Cognac luggage collection as well as many men's accessories.
In the afternoon, we will entertain all the major players in the men's fashion press - journalists, editors and power bloggers will join us for a tour and a presentation of our AW collection.
In the evening, Individualism will be hosting a style event on the bus - find out more about it here.
Visit the MCM Brand Experience Microsite if you would like to register to ride the bus.