MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.
New Store Opening at LOTTE in Seoul
Discover our latest store, recently opened in the Seoul branch of historical department store LOTTE. Find out more..
The Style Distillery ft MCM In Singapore
In collaboration with The Style Distillery 01 Absolut Elyx at Lantern - The Fullerton Hotel Singapore, we painted ..
MCM Debuts in The Land of the Rising Sun
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating our de..

Prev

Next

Spotted: Sang Woo Kwon x MCM's First Homme Backpack

07-05-2013

mcm_front

Tomorrow is a big day for MCM, a big day for Zurich and a big day for every MCM lover living in Switzerland's largest city - finally a brand new Flagship Boutique will open it's doors! 


While Sarah Jane and I still are on our way to this great happening, other jet-set celebrity VIP's worldwide are headed to this illustrious event.   In Korea, a star's already been spotted at the airport on the way to Switzerland to be right on time to celebrate MCM's newest Flagship-member: Welcome to Zurich, Mister Sang Woo Kwon! 


Of course we'll keep you up to date and grant you VIP front-row access to the celebration by giving you a full inside-scoop of these very special hours- Until that we've got something else to focus on: Sang Woo Kwon and his stunning Spring / Summer '13 First Homme Backpack



mcm4


Let's get to know a bit about this Korean celebrity A-lister wearing our MCM beauty:


Sang-Woo Kwon was born in 1976 in South Korea, probably is the most visible example of the so-called "mom-zzang" movement who started his career as a fashion model in the late 90s before he experienced his passion for acting.  His first lead role was in the comedy "Make It Big" - most of you might probably better know him through "My Tutor Friend", another popular comedy series which today marks his phenomenal breakthrough. Sang-Woo's latest movie project is called the "King of Ambition". Without any doubt he's one of South Korea's best known actors and obviously one of the best dressed, too!


First Homme Backpack - Sang Woo-Style:


mcm3


By pairing his ocean blue backpack to his aqua-coloured leather jacket, Sang Woo proves his special sense for eye-catching details.  He loves to wear his backpack the casual way by adding some luxury details and special twists.  Breaking the trousers' elegant noir-aesthetic, he mixes his styling with a masculine, yet sporty jacket with mega trendy slip-on-trainers.  Turning himself into a prototype of today's chic & classic urban stylite, Sang-Woo flaunts an intentional inconsistency in his styling, boasting personality and taste! Our Spring / Summer '13 First Homme Backpack is the perfect partner in crime for every man that likes to get dressed up subtle, eye-catching outfits which highlight themselves in a 360-all-round look of sophistication! 


mcm2

mcm5


Handcrafted with original cow hide body & trim, the iconic First Homme Collection bestows a minimalist facade refined by exuberant tones, deep hues & vibrant shades. Boasting a voluminous interior, the structured shapes are designed as daytime handbags for convenient & practical use. The classy First Homme collection befits virtually any attire, affording style versatility for style mavens & tastemakers alike - ready to fall in love? We already have!


mcm1


Stay tuned for more celebrity highlights about Zurich!

Love and many hugs,

Nike Jane xxx 

Tags
First , Homme , Celebrity , Zurich , Style
Comment
+0