Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Spirit Awards 2014 in a gorgeous outfi..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..
MCM In Selfridges: The Grand Opening!
Our Blog Editor & UK Ambassador, Mademoiselle Robot takes you on a tour of our brand new pop-up shop in Selfridges..
MCM Debuts in Chendu IFS (International Finance Square)
We are more than proud to announce the opening of MCM's brand new boutique in Chendu, just inside of the incredibl..
MCM in Selfridges: Get Ready For The Grand Opening!
We are taking over Selfridges once again, this time on the Ground Floor of the luxurious department store. Come an..
Berlin Fashion Week Street Style Report: The MCM Edit
What would Berlin Fashion Week be without MCM? Find out more about our German Blogger Ambassador Josie Loves' fav..
MCM Launches in Jinan, Parc 66
In celebration of Chinese New Year, MCM flies with horsepower launching its latest boutique at Parc 66. Renowned a..
MCM Opens in Tianjin Hisense
MCM just opened up another Flagship store in China, this time at the beautiful venue of the Hisense Plaza, Tianjin..
How to Style It: Hair & Makeup with HRH & The Mini Stark
Getting your look just right requires hair-to-handbag coordination. Discover how HRH Collection pairs her Mini St..
In Store Atmosphere - A Touch Of Jazz
If you've ever set foot in an MCM store anywhere in the world, you will no doubt have noticed the inimitable atmosphere. In case you haven't already been in one of our stores, I urge you to try and visit your local boutique (you will find all the information on our interactive map). There are multiple things that come together to make our stores special- First of all of course there is the decor, all white, minimal mixed with a luxurious plush feel, complete with our trademark MCM plates dotted around the store. To get a better idea, have a look at the London Flagship Store Tour video I filmed a few months ago. Our store staff, always smiley and welcoming is also an immense contributing factor to the MCM atmosphere.
Finally, (and this is today's topic) - the music we play in our boutiques will transport you to different places, it will make you dream your life and help you find the perfect bag to accompany you at any moment. In the next few weeks, I will share with you some of the songs playing in store and highlight the bag that I think is embodied in the songs. Tell me if you agree!
First song is "A Touch of Jazz" by Collective Sound Members. A very relaxed, lounge-y track that evoked Balearic holidays, sunsets on the beach and endless Summers. To me, the perfect companion for a Summer love is the Boston 21 Mini in Orange - its colour so close to the beautiful sunset hues. The small size makes it perfect to carry for impromptu cocktails on the beach when you only want to bring what matters. Pair it with a simple floor length dress, a straw hat and lots of attitude.
Traduction - L'atmosphere qui regne dans nos boutiques est sans pareille. Elle est due a la decoration, bien sur, mais aussi au sourire de nos vendeurs et enfin a la musique envoutante qui passe dans nos magasins.