MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
It's been a year full of exhibitions, talented artists and amazing installations - it's really been a blast. We ar..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
In Store Atmosphere - A Touch Of Jazz
If you've ever set foot in an MCM store anywhere in the world, you will no doubt have noticed the inimitable atmosphere. In case you haven't already been in one of our stores, I urge you to try and visit your local boutique (you will find all the information on our interactive map). There are multiple things that come together to make our stores special- First of all of course there is the decor, all white, minimal mixed with a luxurious plush feel, complete with our trademark MCM plates dotted around the store. To get a better idea, have a look at the London Flagship Store Tour video I filmed a few months ago. Our store staff, always smiley and welcoming is also an immense contributing factor to the MCM atmosphere.
Finally, (and this is today's topic) - the music we play in our boutiques will transport you to different places, it will make you dream your life and help you find the perfect bag to accompany you at any moment. In the next few weeks, I will share with you some of the songs playing in store and highlight the bag that I think is embodied in the songs. Tell me if you agree!
First song is "A Touch of Jazz" by Collective Sound Members. A very relaxed, lounge-y track that evoked Balearic holidays, sunsets on the beach and endless Summers. To me, the perfect companion for a Summer love is the Boston 21 Mini in Orange - its colour so close to the beautiful sunset hues. The small size makes it perfect to carry for impromptu cocktails on the beach when you only want to bring what matters. Pair it with a simple floor length dress, a straw hat and lots of attitude.
Traduction - L'atmosphere qui regne dans nos boutiques est sans pareille. Elle est due a la decoration, bien sur, mais aussi au sourire de nos vendeurs et enfin a la musique envoutante qui passe dans nos magasins.