MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
MCM Youtube
MCM Facebook
 
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
/
MCM celebrates Grand Opening at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
 
Postcards from the United Arab Emirates with Josie loves!
Discover our German Blogger Ambassador, Sarah from Josie Loves' tour-du-monde travel diary featuring Abu Dhabi’s G..
The Bucket-List: SS15 Shopable Trend Report with MCM & Fashionette.de
 
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..

Prev

Next

The First Lady Collection: A Historic Voyage of Style

26-02-2013

evolution


Welcome to the fabulous world of our very own "First Lady". Born in the 1980's in Germany and first known as "Hilary", it is a truly timeless classic! There were initially only a handful of shapes of the Hilary/First Lady: a bucket bag, a shopper, a boston and the tambourine shape. They were available in cognac and a little later also in black. The range has evolved through the seasons, new colours, shapes and materials have been added, but the personality of the First Lady remained the same: she is a very elegant woman who knows what she wants and isn't afraid to go and get it. She is powerful and charismatic with a taste for luxury and craftsmanship.


lifestyle


The line changed from Hilary to "First Lady" in 1995 when MCM gifted a royal blue "Hilary" to Hilary Clinton. Mrs Clinton loved the bag and so since then the series has also been known as the ‘First Lady’ collection (briefly also named "Alda"), now one of our classic lines.


hillary


Each season, there is a variation on the timeless design. The First Lady comes in many, many colours and has been available in a beautiful croco version since AW12. The various shapes of the bag have been inspired by the changing outfits of First Ladies - they are modern and sleek but with a strong sense of elegance and poise.


campaign

design


This Spring-Summer, the First Lady puts on her nautical colours in royal blue and red, with dashes of sunshine yellow.

SS13



Traduction - Historique de la ligne "First Lady" des annees 80 a la collection actuelle


Love from Mademoiselle Robot


 



Tags
First Lady , History , Alda , Hilary , MCM
Comment
+0