Following last season’s conservative approach to neoclassic revivals, the Spring / Summer 2012 season affords fashion design an urge for eccentricity coupled with a desire to suspend time and to fuse polarities.
The inherent eccentricity expressed in Spring / Summer 12’ design conjoin maximalism with simplicity, facilitating greater consistency and uniformity, with an intentional glance toward functionality. This season aims to convey freedom as a breath of fresh air via aggressive colour combinations, a refined eccentricity towards an unexpected functionality One of the biggest trends for this upcoming Spring/Summer 2012 season found on numerous runways were voluminous & organic accessories featuring layered and patterned geometries with funky-art decors. Contrary to last season, this is a softer evolution from Autumn/Winter 11’s accessories which embodied hard structures, dramatic sharp edges, and classic design simplicities. This season seeks to reinterpret the classics by fusing elements of surprise (via colours & materials) into traditional designs, while embracing a softer more voluminous approach from last season. While intentionally embracing strong contrasts between colours featuring eccentric hues, the products become softer yet strikingly colourful- this season is thus about attitude & bold statements. With a tough-luxe carefree mindset, fashion design becomes like a breath of fresh air with a nouveau-individuality punctuated with a quirky-cool aesthetic Fusing the looks of crocodile and solid leather, Mocha Luxe is a versatile bag that goes well with both casual and classic looks. This model can be worn as a tote or a shoulder bag, making it the perfect practical yet stylish accessory for this season. One of this season’s ‘’it-collections’’ is entitled “Veronika”, meaning‘true image’ in German. Soft & feminine yet sophisticated & classic, this collection is loyal to the true image of women with elegance Handcrafted in Italy from original cowhide, the Kitty bag features a signature metal T bar as its clasp. Functional, stylish & sophisticated , the Kitty bag harmonises practicality with a vibrant flair using top quality materials Campaign Story: http://blog.mcmworldwide.com/view/?page=494 Inspiration & Campaign Concept: http://blog.mcmworldwide.com/view/?page=498 Behind-the-Scenes: http://blog.mcmworldwide.com/view/?page=495
Campaign Story: http://blog.mcmworldwide.com/view/?page=494
Inspiration & Campaign Concept: http://blog.mcmworldwide.com/view/?page=498