MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Editorial Stylights of September
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs a..
Colour Visetos Styling with Sarah-Jane
What a lovely sunday, Sarah Jane. Our german blogger ambassador takes us to her favorite breakfast destination in ..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..

Prev

Next

Stylevolution: The Armour Collection from SS13 to AW13

23-09-2013

mainarmour


The Armour Collection made its debut for SS13 (well actually it was early SS13 as the collection landed in our stores around February this year). It takes its roots in Medieval Europe, times when knights were in charge of protecting countries and nobility. It is now one of our most sought after lines, possibly because it will take you jousting against fashion faux-pas... 


In case you forgot the brilliance of the SS13 Armour collection, have a look below. 


armour


The range is entirely made of snake-embossed leather, embellished with studs - a modern take on the Knight's armour... And a real attention grabbing detail!


rANGE


For today's Stylevolution post, I will walk you through the various but subtle changes the line has gone through for the new season. Don't worry, if you loved its first iteration, you will no doubt love this new one just as much... If not more! As you know, fashion is ever evolving. Each season, we do our best to stay on top of the current trends, and of course to start our very own trends too. 


9665440521_6215b65baa_o


Metallics have been omnipresent on the runway for Fall, especially gold. We already have a fairly generous amount of gold in our bags design, most noticeable on the hardware - and of course our iconic brass plate. It is time to step it up this Fall and adopt an all gold bag, to bring a bit of warmth and sunshine in the middle of the greyness. 


Our Armour backpack shed its grey coat and instead it now radiates golden sunlight with irregular studding that looks like a constellation. We love this: stars and sunshine to remind us of the Summer in the heart of the Winter.

ArmourStylevolutionExample


Another interesting evolution of our Armour backpack is the minimal take on embellishments for the more conservative dressers. I for one love a good backpack, but I also crave simplicity. This season, the Armour backpack is also available in a much simpler version, with only minimal studding on the sides, letting the beautiful exotic snakeskin do most of the talking. If you prefer a more baroque inspired style, by all means go for gold!


evobackpack



Our drawstring shopper also got a Fall makeover and its pale - but sunny - yellow is now a richer, warmer shade of gold. Again, the embellishments remind me of a starry night, which is an absolute plus!

shopper


There are also some newcomers in the range, more masculine perhaps, but definitely the type of bags I would happily steal from my boyfriend. Black facade with exotic snakeskin applique on the sides, these are truly beautiful bags for work or play. 

newadditions




What do you think of our new Armour collection? Do you love it?


Traduction - L'evolution de la collection Armour depuis la saison derniere. Ca vous plait?


Love from Mademoiselle Robot

Tags
Armour , Collection , Style , Evolution , MCM
Comment
+0