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AW14 Catalogue Before-and-After Making-of Featurette
Today Mademoiselle Robot takes you behind the scenes of our AW14 catalogue to see the making of Jenny Van Sommers ..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa.. Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..



Meet MCM's Newest German Blogger Ambassador - Lara Maria Graefen from Envie



Tell us about yourself & what you do.

Hey, my name is Lara Maria Graefen and I am a Berlin based blogger and social media consultant. I live for aesthetics in every kind of way and it really fulfills me every single day. My other big passion is singing.­ I love expressing my experiences and influences through music, just as much as I do it through my personal blog http://www.envie­

Please introduce your site.

Envie is a blogazine about really unique and special niche products. I highly admire great designs, but also look after high quality, materials and high production standards. It can be everything from food, interior, fashion to the greatest hotels or spas. I especially love talking to the people behind those products and those who have dedicated their lives to aesthetics. With envie I try to make this world a little more beautiful.

Screen Shot 2013-09-19 at 17.44.21

What is it like to be a fashion blogger?

Lucky. Sometimes when I compare my job and all the interesting people I get to meet, all the inspiration I collect and all the exciting places I get to visit to other jobs, I simply feel lucky. Having aesthetics as your job is just great!

Biggest Pro?

Traveling, inspirations. You never know what’s going to happen.

Biggest Con?

All the technical part behind it ;­)

What would be a typical day for you?

As the other bloggers already mentioned ­ there is no typical day. I get up quite early in the morning, enjoy my breakfast and then start editing photos I have taken, writing people to interview them and preparing my posts. The afternoon I use for my music and sports. In the evening I mostly go out and try new restaurants and meet friends for a beer.


Find out what's on Lara's horizon

Where do you find inspiration?

Mostly when I just walk through new cities ­ the Cafes, the way a store looks, the interior of apartments, their food. Music is also very inspiring to me ­ the sound, the artists’ style or the way they perform. I am a phase person ­ I love living out different phases and always put my whole heart in it. In one way this is not really steady, but on the other hand it opens so many doors. I am a really curious person.

What are your techniques on finding inspiration when on a creative drought?

Sitting at a Cafe and just looking the people walking by.

How would you describe your style?

It’s really classic. French style with a hint of Indie Rock. Striped Shirts, skinny jeans, chelsea boots and good leather wares.


Are there any designers that inspire you?

I highly respect the work Stella McCartney is doing and to me Alexander Wang is a genius in his cut­out designs.

How do you feel about the lifestyle of travel & global­ nomadism?

I love home more than anything. But only because I get to travel so much ;­) I could never just stay home and not discover new places, but since I travel a lot (which is necessary to me) I also love coming home. I could never live without traveling and open my mind to new things and inspiration.


Lara in London with Karl

Do you have a favourite MCM bag?

Nuovo L. And the Craig&Karl collection!


Describe this blog’s ‘timeless’ framework & culture & lifestyle angle.

I think it’s all about inspiration. Taking a classic into a modern lifestyle.

In your own words how do you think luxury is a mindset?

Luxury doesn’t always need to be expensive, I think. Luxury are aesthetical products, that are special and have a certain meaning to you. Luxury is when you allow yourself to exchange products and pieces with a more beautiful version, that simply brings you pleasure. The luxury of making your life beautiful.


Lara in London with Tiany Kiriloff

What do you like about MCM?

I highly admire the way MCM mixes timeless classics with a modern twist. 

Envie , Blog , Ambassador , MCM , Lara