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The Bucket-List: SS15 Shopable Trend Report with MCM &
SoHo Store Opening in New York
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SS15 Press Highlights Part I
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Meet MCM's Newest German Blogger Ambassador - Lara Maria Graefen from Envie



Tell us about yourself & what you do.

Hey, my name is Lara Maria Graefen and I am a Berlin based blogger and social media consultant. I live for aesthetics in every kind of way and it really fulfills me every single day. My other big passion is singing.­ I love expressing my experiences and influences through music, just as much as I do it through my personal blog http://www.envie­

Please introduce your site.

Envie is a blogazine about really unique and special niche products. I highly admire great designs, but also look after high quality, materials and high production standards. It can be everything from food, interior, fashion to the greatest hotels or spas. I especially love talking to the people behind those products and those who have dedicated their lives to aesthetics. With envie I try to make this world a little more beautiful.

Screen Shot 2013-09-19 at 17.44.21

What is it like to be a fashion blogger?

Lucky. Sometimes when I compare my job and all the interesting people I get to meet, all the inspiration I collect and all the exciting places I get to visit to other jobs, I simply feel lucky. Having aesthetics as your job is just great!

Biggest Pro?

Traveling, inspirations. You never know what’s going to happen.

Biggest Con?

All the technical part behind it ;­)

What would be a typical day for you?

As the other bloggers already mentioned ­ there is no typical day. I get up quite early in the morning, enjoy my breakfast and then start editing photos I have taken, writing people to interview them and preparing my posts. The afternoon I use for my music and sports. In the evening I mostly go out and try new restaurants and meet friends for a beer.


Find out what's on Lara's horizon

Where do you find inspiration?

Mostly when I just walk through new cities ­ the Cafes, the way a store looks, the interior of apartments, their food. Music is also very inspiring to me ­ the sound, the artists’ style or the way they perform. I am a phase person ­ I love living out different phases and always put my whole heart in it. In one way this is not really steady, but on the other hand it opens so many doors. I am a really curious person.

What are your techniques on finding inspiration when on a creative drought?

Sitting at a Cafe and just looking the people walking by.

How would you describe your style?

It’s really classic. French style with a hint of Indie Rock. Striped Shirts, skinny jeans, chelsea boots and good leather wares.


Are there any designers that inspire you?

I highly respect the work Stella McCartney is doing and to me Alexander Wang is a genius in his cut­out designs.

How do you feel about the lifestyle of travel & global­ nomadism?

I love home more than anything. But only because I get to travel so much ;­) I could never just stay home and not discover new places, but since I travel a lot (which is necessary to me) I also love coming home. I could never live without traveling and open my mind to new things and inspiration.


Lara in London with Karl

Do you have a favourite MCM bag?

Nuovo L. And the Craig&Karl collection!


Describe this blog’s ‘timeless’ framework & culture & lifestyle angle.

I think it’s all about inspiration. Taking a classic into a modern lifestyle.

In your own words how do you think luxury is a mindset?

Luxury doesn’t always need to be expensive, I think. Luxury are aesthetical products, that are special and have a certain meaning to you. Luxury is when you allow yourself to exchange products and pieces with a more beautiful version, that simply brings you pleasure. The luxury of making your life beautiful.


Lara in London with Tiany Kiriloff

What do you like about MCM?

I highly admire the way MCM mixes timeless classics with a modern twist. 

Envie , Blog , Ambassador , MCM , Lara