LIVE - Sunday, 22 April at 20:00 SGT - MCM will be making its highly-anticipated South East Asian debut during Singapore Men’s Fashion Week. For the first time, MCM will showcase its full AW12 collection as well as its distinguished men’s lifestyle collection entitled the “MCM Men’s Generation” in a modish runway presentation streamed live from www.mcmworldwide.com
Image via: SuperAdrianMe
Whether you live in Singapore or are planning on making a visit, we want you to be a part of our exclusive debut! Grab a front-row seat and experience our long-awaited AW12/13 collections themed “Munich Wildlife” collection which is designed to aesthetically rekindle & commemorate the spirit of Munich’s glorious night life, unveiling rich new wild patterns and unexpected diverse shapes. Our never-before-seen “MCM Men’s Generation” lifestyle collection likewise features characteristic tough-lux patterns, boldly rock-chic designs which likewise incorporate a quirky-cool inimitable aesthetic. You won’t want to miss this one-time opportunity to experience our collections first-hand!
Image via: Maison Chaplin
The exclusive live fashion show will once again be streamed live at www.mcmworldwide.com, which will be enhanced with live Twitter and Facebook feeds. You can also keep up-to-date on the event’s latest updates on Facebook and Twitter by using the hashtag #mcms2fw - If you’re mourning the fact that you can’t access your computer and want to see the runway, we have a semi-solution to toss your way. Simply log on using your smartphone handset or tablet (using WiFi or a 3G connection) and get all the latest from our international fashion event at the internationally-acclaimed Shoppes at Marina Bay Sands.
For our grand finale, our closing show ‘curtain call’ will be performed by Thailand’s award-winning electro-pop sensation Bie KPN in commemoration of South East Asia's exciting tableau of style-setters and rising talents. This exclusive collaborative performance with Thailand's celebrated artist pays homage to both its local talent as well as MCM’s Men’s Generation debut in South East Asia.
As you’ve seen from our latest update, the men’s fashion event is the 3rd in the world as well as the 1st in Asia, making Singapore the 3rd international menswear fashion capital to date. This year, the annually celebrated international fashion event is themed “Music and Men’s Fashion Week, or M2FW”, which is a celebration of the crossroads between sound and style. Tune in this Sunday & join us and be the first to witness this exciting debut!
For our lovely fans in different time zones, please see the following: 20:00 SGT (Singapore Time) is also: