MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..

Prev

Next

Up-Close-and-Personal: MCM Delma Collection

09-04-2013
mcm-front


Hi Everybody! 


Last week we fell for our beautiful Veronica, but this week we're crushing on our latest family member, the stunning MCM Delma Collection!


What we have here is an unique embodiment of modern classicism treated with an outstanding palette of colours: Magenta and blue at their best! Designed with functionality, quality and practically, this collection will blow your mind with its assertive, daring and funky attitude. Be ready for some discreet-chic minimalist style-statements!


To highlight Delma's character, we wanted to immerse into her very own world.  We asked our talened team of designers:

"If Delma were a real dame, what would she be like?"  This was their answer:


Personality


mcm-lifestyle


Delma knows what she wants and isn't afraid to get it.  She is elegant, poised but she also knows when to relax and enjoy the finer things in life.  Sometimes she's calm, but never boring Delma's the elegant lady you

spot in the beautiful side roads of metropolis. Sometimes she adores being caught up in the maelstrom of

the big city life, but then again she enjoys being on her own, reading books, immersing into

magazines or hidden exhibitions before spending the night in a small circle of good friends. 


She's got her heart in the right place, is full of emotions and love, although her appearance is so pristing and elegant that she might appear overbearing to strangers.  Don't get her wrong - she cares about her appearance, that's fore sure, but she cares about the substance of things evermore.  Enjoying nature, going on travels, pushing her body and health to the max and riding her bike wherever possible, doodling whatever might pops in her mind, writing poems or just lying in the sun - 'these-are-a-few-of-her-favourite things'.  Delma's interests and sojourns are as multifarious as her vibrant personality.


Music:

MS MR - Fantasy from MS MR on Vimeo.


Delma is a fan of the classics. Whenever she needs inspiration or is seeking creativity, she enjoys the music of today's world legends such as Bach or Vivaldi.  However, there's a part in her always searching for the ultimate tune, an inner will to always have her finger on the pulse of the times.  Delma also enjoys immersing into today's wildest music scene and coming up with brand new hits, that aren's known by everyone. Her current favourite track: MS MR - "Fantasy". 


Art:


mcm-art


Delma loves art and everything that goes with it: galleries and concept stores attract her home-away-from-home, and at home she collects tons of magazines about modern art.  She's fallen head-over-heels for urban culture and artists like JR, Nomad, Superblast, and is always interested in up & coming artists like Olivia Steele, as well as established names of the scene such as Pollock and Malewitsch. She's an intelligent power women who pays attention to cultural trends and the beauty of things. This is what inspires her!


Tech:


mcm-tech



Delma's a hard working career woman who loves her job because it's her passion.  She's an analytical kind of lady that's also creative and pushes projects to the max through her inspirational personality.  She's always on-the-go which means she needs loads of gadgets to be well prepared!  A day isn't complete without her: Mobile phone to check mails, an iPad to constantly have the possibility to read trough the latest news, a camera to capture interesting spots or fleeting moments for her giant mood boards, and of course, Music! Delma wants to have fun while working on her future!


Lifestyle:


mcm-living


Delma's obsessed with designing products and likes to spend her disposable income on beautiful interior pieces. Her home is her castle, a place to relax, and to free her mind and feel safe.  It's her personal paradise, her oasis, her favourite spot in the world.  She likes it minimalistic, clean, but cosy at the same time.  Her apartment mirrors her personality. She's elegant with an edgy twist, classic but never boring- she knows what she wants and she gets it!


Take a look at our Delma Collection in full effect: 


mcm-packshot mcm-packshot1+ mcm-packshot3We hope you enjoyed our little journey into the wonderful world of Delma! Stay tuned for more information

Delma featurettes during the week!


Love and many hugs,

Nike Jane 

Tags
Delma , Collection , Bag , Lifestyle , Character
Comment
+0