On November 15th, we opened our very first Pop-Up Studio in Munich, the city where it all started: the birthplace of MCM. As a re-establishment our roots, we toasted to our home town and celebrated our wonderful and highlight successful collaboration class-act with pop-artists Craig & Karl.
The MCM Studio is located in the very heart of the city and styled in Craig & Karl's signature aesthetics. MCM occupies a prime position in the luxury shopping district of Max-Joseph Plaza, surrounded by some of the world's leading designer labels.
The studio itself is 96 sqm, with an additional 57sqm showroom entirely designed by our in-house team. The background wall, covered in Visetos Noir with a polka dot pattern echoes the "Beyond Snowdome" collection. Snow drops are projected in the space too to further the daydream of a wonderful Alpine adventure, all of it under a watchful Goggle Eye on the wall.
The space also includes a gallery section, where three large scale exclusive Craig & Karl canvases are currently on display. There, customers will be able to enjoy a drink at our refreshments area while browsing items in the showroom. We invite our visitors to stay a while and soak in the MCM lifestyle, because it is all about the lifestyle. The studio will be open until the end of May 2014.
Last night, we celebrated this exceptional opening by hosting a star-studded, VIP-clad event in the heart of Munich. It's good to be home!
The Stark line displayed as art - because it IS art!
Our German Blogger Ambassador Sarah from Josie Loves attended the event and this is what she had to say about it:
The lovely Sarah with the MCM dog :)
"37 years ago, MCM was born in Munich... Last week, the label returned to its home city, where it will stay until the end of May 2014. The pop-up studio will offer the full range of the brand. This had to be celebrated! There was a great bash last night with not only the complete MCM-animal family, but also all of Munich's coolest press and celebrities. The focus of the party was the brand new second collaboration with designer duo Craig & Karl: Beyond Snowdome. After the success of the first collection Eyes On the Horizon in the Summer, MCM has done it again for AW13. Beyond Snowdome is all about the colors black, red, pink and green (Love, love, love!). I took lots of pictures of a very successful evening that included delicious food, drinks en masse, all kinds of nice conversations and a lot of "Oh my God, this bag / this dog / lion / rabbit / bear / backpack: MUST. HAVE. IT. ALL!!""
Beyond Snowdome sweatshirt aka what fashion dreams are made of.
More Beyond Snowdome goodness
I almost didn't recognise this bear with his disguise!
Yummy, fun treats.
You can see the Beyond Snowdome lookbook here
Now let's go and mingle with our guests!
As you can see, the studio promptly got quite busy...
The decor was on par with Craig & Karl's playful aesthetic.
Everyone wore funny sky goggles...
... even the MCM bears!
Top Model Papis Loveday
Model, TV host and actress Franzsika Knuppe
Franziska Knuppe, Papis Loveday & Model Anika Scheibe
Papis Loveday & Photographer Bonnie Strange
Actor Clemens Schick & Franziska Knuppe
Blogger Carl Jakob Haupt & Bonnie Strange
Fashion designer Rayan Odyll
Fashion designer Marcel Ostertag
TV host & actress Funda Vanroy
The guests had fun with props...
... and our models showcased all the different bags
After the event, MCM Studio branded cars were there to take our guest home safely...
Traduction - Nous avons fete l'ouverture de notre Pop-Up studio a Munich hier soir. Une soiree memorable a laquelle notre Ambassadrice Allemande Sarah de Josie Loves a participe.
Love from Mademoiselle Robot