Tell us about yourself & what you do.
I am Sarah, 27 years old and live in MCM's hometown Munich. I have been writing my blog Josie Loves for almost four years now.
Please introduce your site.
On Josie Loves I share my big passion for fashion with my readers. I not only report about all my fashion finds, but also my travels and beauty favorites. All the little things that make life more enjoyable.
What is it like to be a fashion blogger?
You never know what's happening next. I'm so happy that I could turn my hobby into a career. I'm not the kind of person who can handle a nine to five job, I want to work creatively, continually discovering something new , meeting new people, getting to know new places. That's exactly what I can do as a fashion blogger.
Independence, traveling the world, meeting so many inspiring people.
Having no closing time
What would be a typical day for you?
I never really have a typical day, because I'm travelling a lot. Waking up in Paris, working at the airport, dinner in Munich. Something like that. I don't have a fixed schedule, what I love most about my job.
Where do you find inspiration?
I pick up my inspiration from many sources: Magazines, street styles, my travels. Inspiration is everywhere!
Your favourite place(s) in Munich?
I love the Gartnerplatz. It's the most beautiful square in Munich, surrounded by stores, restaurants and cafes.
What are your techniques on finding inspiration when on a creative drought?
Browsing through blogs, sitting in a cafe and watching the people passing, flicking through magazines.
How would you describe your style?
My style is very feminine, colorful and full of rich details. I love being a woman, wearing high heels, playing with colors and matching different styles.
Multicolored! Really, I can't decide!
Are there any designers that inspire you?
Where to start? My biggest inspiration is Marc Jacobs. I absolutely adore his work! Also, I really like Alice & Olivia, Mary Katrantzou, Schumacher, Dolce & Gabbana, Charlotte Olympia, Tory Burch and, of course, MCM.
How do you feel about the lifestyle of travel & global-nomadism?
I don't like being at home for more than one week. My biggest dream: a round-the-world-trip. But: Not without my husband. Special experiences are nothing, if you are not able to share them with the owner of your heart. I don't need a place called "home". My motto: Home is, where your heart is!
Do you have a favourite MCM bag?
My favorite bag is definitely my blue Urban Styler. The color always brings along a good mood!
In your own words how do you think luxury is a mindset?
Luxury is more then "spending a lot of money", it's a lifestyle. True luxury for me is doing whatever I like!
What do you like about MCM?
The successful mixture of tradition and innovative. And the same love that we share for bright colors!
Love from Sarah!