• Brand Story
  • Lookbook
  • Collection
  • MCM World


MCM Youtube
MCM Facebook
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Last week we celebrated the Grand Opening of our new Berlin Mitte store in style and we invited our celebrity frie..
The Bucket-List: SS15 Shopable Trend Report with MCM &
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..



Swiss Attractions: What to do Around the Zurich Flagship Boutique



In May, we celebrated MCM's Grand Opening in beautiful Zurich with some amazing VIPs, our extraordinary Chairperson & Chief Visionary Officer, Ms. Sungjoo Kim and celebrities such as Jimi Blue Ochsenknecht, Fiona Hefti, Steffi Buchli, Fabienne Louves & Sandra Bauknecht.  Last Friday, Nike and I had the chance to visit the beautiful Swiss city for the second time as we were working on a top secret project that we will reveal in a few days!


One place you may not want to miss while visiting Zurich is the wonderful MCM Flagship Boutique, located at Munsterhof 13 - in the center of the historical town between the shopping area and Zurich's most amazing sight: The Zurichsee!



The MCM Flagship is the best place to begin your Zurich trip - lovely and in the middle of the city; from there, you can explore the whole town!  But first, 160 square meters full of MCM love are waiting for you!  I'm quite sure you'll love it as much as we do and you will probably find another extraordinary favourite there. A little hint: a few limited Swiss edition bags are still available...




Designed as an enhancement of MCM’s distinctive aesthetic, the latest Flagship features a harmony of craftsmanship and modernity. The boutique showcases our majestic new interior concept featuring a uniquely conceived golden facade, boasting a decadent never-before-seen motif. 


The newly fashioned interior design allows for sweeping views throughout the exhibition panels, offering a variety of spatial experiences which afford a unique character to each of the different product ranges on display.


So after your long visit at MCM, don't forget to discover the following destinations:


Churches: Grossmunster and St. Peters


From anywhere in the city, you can't miss the 13th-century tower of St Peterskirche. Its prominent clock face, 8.7m in diameter, is the largest in Europe. Inside, the choir stalls date from the 13th century but the bulk of the rest of the church is an 18th-century remake. 

Sightseeing & Shopping:


Next to our MCM flagship boutique you will cross the famous Bahnhofstrasse - the shopping destination dreams are made of: 1.4 kilometres long!


Some time to rest?
Sprungli on Bahnhofstrasse 21:


Sit down for cake, hot chocolate and coffee at this epicentre of sweet Switzerland, in business since 1836. You can have a light lunch too, but whatever you do, don’t fail to check out the heavenly chocolate shop around the corner on Paradeplatz. 

Eat/Drink: Josef


Gasometerstrasse 24 


A Zuri-West stalwart, Josef frequently changes it decor and Swiss-Italian menu, but always has a good wine list and remains constantly popular with the hip crowd, even if just for a drink.


Oh, I hope you gonna enjoy Zurich as much as we did <3 

LOVE, the Janes

Zurich , Swiss , Flagship , Boutique , Guide