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Celebrating Seven Stores in Beijing
We’re proud to announce our seventh store opening in Beijing, located in one of the Chinese city’s most historic n..
Back to Busan: MCM Reopens in LOTTE
It's official: After a refurbishment-revolution, we're back in Busan at the colossal retail institution, LOTTE mal..
Blogger Makeover in Chelsea, London - Milan Style
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
MCM Debuts in Taipei at the Breeze Centre
It’s official: MCM debuted in Taipei’s luxurious Breeze Mall in style. Featuring ashened graphite facades & polis..
Munchen in Hong Kong: MCM Haus HK Anniversary Gala Dinner
Raise your glasses: last week we toasted to the 3rd anniversary of our colossal Entertainment Building Flagship in..
Rising Sun Launch: MCM Lands in Japan
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating all th..
Spring Fever with Harods & Paradiso
Attention shoppers: the UK's premier locale for luxury, Harrods are offering an exclusive Paradiso POUCH with a va..
MCM x Li Xiao Ran Photoshoot in Modern Weekly China
China's most beloved soap opera star Li Xiao Ran features on the cover of Modern Weekly China in celebration of ou..
Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
German TV presenter Frauke Ludowig flaunts her glam-rock credentials at the Independent Spirit Awards 2014 in a go..
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..



Swiss Attractions: What to do Around the Zurich Flagship Boutique



In May, we celebrated MCM's Grand Opening in beautiful Zurich with some amazing VIPs, our extraordinary Chairperson & Chief Visionary Officer, Ms. Sungjoo Kim and celebrities such as Jimi Blue Ochsenknecht, Fiona Hefti, Steffi Buchli, Fabienne Louves & Sandra Bauknecht.  Last Friday, Nike and I had the chance to visit the beautiful Swiss city for the second time as we were working on a top secret project that we will reveal in a few days!


One place you may not want to miss while visiting Zurich is the wonderful MCM Flagship Boutique, located at Munsterhof 13 - in the center of the historical town between the shopping area and Zurich's most amazing sight: The Zurichsee!



The MCM Flagship is the best place to begin your Zurich trip - lovely and in the middle of the city; from there, you can explore the whole town!  But first, 160 square meters full of MCM love are waiting for you!  I'm quite sure you'll love it as much as we do and you will probably find another extraordinary favourite there. A little hint: a few limited Swiss edition bags are still available...




Designed as an enhancement of MCM’s distinctive aesthetic, the latest Flagship features a harmony of craftsmanship and modernity. The boutique showcases our majestic new interior concept featuring a uniquely conceived golden facade, boasting a decadent never-before-seen motif. 


The newly fashioned interior design allows for sweeping views throughout the exhibition panels, offering a variety of spatial experiences which afford a unique character to each of the different product ranges on display.


So after your long visit at MCM, don't forget to discover the following destinations:


Churches: Grossmunster and St. Peters


From anywhere in the city, you can't miss the 13th-century tower of St Peterskirche. Its prominent clock face, 8.7m in diameter, is the largest in Europe. Inside, the choir stalls date from the 13th century but the bulk of the rest of the church is an 18th-century remake. 

Sightseeing & Shopping:


Next to our MCM flagship boutique you will cross the famous Bahnhofstrasse - the shopping destination dreams are made of: 1.4 kilometres long!


Some time to rest?
Sprungli on Bahnhofstrasse 21:


Sit down for cake, hot chocolate and coffee at this epicentre of sweet Switzerland, in business since 1836. You can have a light lunch too, but whatever you do, don’t fail to check out the heavenly chocolate shop around the corner on Paradeplatz. 

Eat/Drink: Josef


Gasometerstrasse 24 


A Zuri-West stalwart, Josef frequently changes it decor and Swiss-Italian menu, but always has a good wine list and remains constantly popular with the hip crowd, even if just for a drink.


Oh, I hope you gonna enjoy Zurich as much as we did <3 

LOVE, the Janes

Zurich , Swiss , Flagship , Boutique , Guide