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Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..



Swiss Attractions: What to do Around the Zurich Flagship Boutique



In May, we celebrated MCM's Grand Opening in beautiful Zurich with some amazing VIPs, our extraordinary Chairperson & Chief Visionary Officer, Ms. Sungjoo Kim and celebrities such as Jimi Blue Ochsenknecht, Fiona Hefti, Steffi Buchli, Fabienne Louves & Sandra Bauknecht.  Last Friday, Nike and I had the chance to visit the beautiful Swiss city for the second time as we were working on a top secret project that we will reveal in a few days!


One place you may not want to miss while visiting Zurich is the wonderful MCM Flagship Boutique, located at Munsterhof 13 - in the center of the historical town between the shopping area and Zurich's most amazing sight: The Zurichsee!



The MCM Flagship is the best place to begin your Zurich trip - lovely and in the middle of the city; from there, you can explore the whole town!  But first, 160 square meters full of MCM love are waiting for you!  I'm quite sure you'll love it as much as we do and you will probably find another extraordinary favourite there. A little hint: a few limited Swiss edition bags are still available...




Designed as an enhancement of MCM’s distinctive aesthetic, the latest Flagship features a harmony of craftsmanship and modernity. The boutique showcases our majestic new interior concept featuring a uniquely conceived golden facade, boasting a decadent never-before-seen motif. 


The newly fashioned interior design allows for sweeping views throughout the exhibition panels, offering a variety of spatial experiences which afford a unique character to each of the different product ranges on display.


So after your long visit at MCM, don't forget to discover the following destinations:


Churches: Grossmunster and St. Peters


From anywhere in the city, you can't miss the 13th-century tower of St Peterskirche. Its prominent clock face, 8.7m in diameter, is the largest in Europe. Inside, the choir stalls date from the 13th century but the bulk of the rest of the church is an 18th-century remake. 

Sightseeing & Shopping:


Next to our MCM flagship boutique you will cross the famous Bahnhofstrasse - the shopping destination dreams are made of: 1.4 kilometres long!


Some time to rest?
Sprungli on Bahnhofstrasse 21:


Sit down for cake, hot chocolate and coffee at this epicentre of sweet Switzerland, in business since 1836. You can have a light lunch too, but whatever you do, don’t fail to check out the heavenly chocolate shop around the corner on Paradeplatz. 

Eat/Drink: Josef


Gasometerstrasse 24 


A Zuri-West stalwart, Josef frequently changes it decor and Swiss-Italian menu, but always has a good wine list and remains constantly popular with the hip crowd, even if just for a drink.


Oh, I hope you gonna enjoy Zurich as much as we did <3 

LOVE, the Janes

Zurich , Swiss , Flagship , Boutique , Guide