The Zurich store is our first Swiss enclave and also unveils a brand new interior concept featuring a golden facade and natural, subtle accents inside the store. You will of course have recognised where the inspiration comes from: the famous MCM brass plate. It officially opened on May 7th and The Janes were there to document the evening for you - read their post to find out exactly what happened at the event and a little bit more about their impressions of our colossal new 160m2 MCM dream house.
The stage was set in our luxurious new interior, with enough space to host our estimed celebrity guests and friends of the brand.
As you can see, there were plenty of MCM friends around to fill every single m2 of our shop floor. Quite an impressive turn out, and so many stylish people.
One of our celebrity guest, actor and model Sang Woo Kwon came all the way from South Korea, wearing his favourite MCM backpack for the occasion.
You may know Sang Woo Kwon from his TV debut on Delicious Proposal or perhaps his roles in Volcano High, My Tutor Friend, Once Upon a Time in High School to name but a few... He is also known as being one of the "Mom-Zzang" movement (familiar term for "great body") which allowed him to also have a very successful modelling career. He has been seen in many advertising campaigns as well as editorial for prestigious fashion magazines like VOGUE.
Our graceful hostess for the night was former Miss Switzerland and Miss Universe contestant Fiona Hefti who delighted the crowds with her wit and beauty. Fiona looked very stylish in her textured leather shift dress, minimal sandals and bright red lips.
Fiona was chosen as Miss Switzerland in 2004 and went on to compete in the 2005 Miss Universe pageant, before dabbling in modelling and acting - with success. She landed a Cover Girl campaign in Switzerland as well as many other publications and quite a few TV appearances.
Many more of our celebrity friends and fans came to play at the opening, let's have a look below...
Daniela Gurtner - Fashion Director & Stylist, ANNABELLE with Adrian J. Margelist
Ann Gerber- Swiss Model
Kiki Maeder - TV Presentor & Actress
Jimi Blue Ochsenknecht - German Actor
Kristina Bazan - Swiss Top Blogger (Kayture.com
Miss Gray - Swiss Top Blogger (bootiesonmyfeet.blogspot.de)
Sandra Bauknecht - Swiss Top Blogger (Sandrascloset.com)
Fabienne Louves - Swiss Singer & Winner of Music Star
Kersten Netsch - Friday Magazine's Editor-in-Chief
Lisa Feldmann - Editor-in-Chief, ANNABELLE
Richard Widmer - Fashion Editor-in-Chief SI Style
Silvia Binggeli - Editor-in-Chief, ANNABELLE
Steffi Buchli - Swiss TV Host & Radio Presenter
Traduction - Une soiree pleine de stars lors de l'inauguration de notre nouvelle boutique a Zurich
Love from Mademoiselle Robot