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Coming Attractions: SS13 Blogger Makeover - Zurich Edition


When I arrived in Zurich, I was much more excited than usual: we were not only on the scene to toast MCM's latest flagship boutique debut, but to also inaugurate our first-ever Blogger Makeover at the heart of the European mainland featuring Switzerland's top power-blogging girls! 


Since 2012 we've been involved in MCM's tradition in giving back a little bit of the love our friends and followers share with us everyday, in spreading the word and thanking our lovely online-sheroes for supporting us to the max.  One thing's for sure: We're happy you're part of the MCM family! 

For the first time we teamed up with six Swiss top-bloggettes to spend a very special day in company of stylish people, tasty finger foods and good vibes. We met in a beautiful photo studio where each of the lovely ladies got her hair and make up done by professional stylists to be ready for not only the Grand Opening event, but the photo shoot featuring our most beloved and iconic MCM pieces!   

mcm_7 mcm_2 mcm1 mcm5

Let me introduce you the selections made by this year's 
supermodels for their exclusive MCM-Makeover:


And now... Introducing the Bloggers Stars!


Sandra's Closet:


Sandra from Sandra's Closet was our official hostess extraordinaire for the Zurich Blogger Makeover.  If you met her, you'll instantly see that she's got a true passion-for-fashion: Sandra studied fashion design and likewise worked as an editor for Marie Claire magazine, she's a stylist, and one of Switzerland's top-bloggers! A self-made fashionista, Sandra is "constantly editing and looking for the perfect pieces, picking out the most important accessories and clothing."

Vist Sandra's Closet to get insider tips, get a little fashion history and most important be up-to-date. (You might even find some finds before they appear in the fashion 'mags and hit the stores. On the other side you will also get an insight into Sandra's personal styling ideas with vintage and new pieces, and of course meet new designers. For Sandra's makeover experience, she selected the lovely & beautiful SS13 Little Veronika Visetos Medium Satchel


Booties on my Feet: 


Miss Gray from "booties on my feet" somehow is our personal Carrie. Wait... she's even better! This super woman from Zurich is a visual artist, a fashion lover and shoe addict. She knows how to wear it right and combines crazy clothes in the most elegant styles by relying on her personal taste and matching it with the latest trends.  Booties On My Feet is a blog you don't want to miss!  For her makeover, Miss Gray selected our Spring / Summer '13 Stark Backpack, Blue Edition.

Chic & Schlau:

mcm_chic&schlau (or clever & chic, as we would say) was founded in 2008 by the 22-year-old Zurich-based Mirjam Herms.  Chic and Schlau is a true lifestyle blog and online magazine (blog-zine, shall we say?) - that's why we invited this stylish power-blogging fashionista to this year's Makeover project: introducing contributor editor Marie-Joelle Eschmann! reports on trends, new collections, beauty, travel destinations and gossip. The personal perspective is never lost and honest opinions are their obligation! We love you, girls!  For her MCM Makeover photo session, Marie-Joelle selected our latest First Lady Medium Boston, Pink Edition.

Gine - Style & Stories: mcm_style_and_stories

Regine Maria Schoeller is the fabulous lady behind Gine - Style & Stories.  A graduate of ESMOD in Munich and Paris, Regine (or Gine) has undergone a variety of collaborations with local & international fashion brands - as you can see, Gine's a true fashion-insider and that's exactly what she flaunts through her amazing outfits!  Gine is not only part of the international press and blogging fash-pack, but but also a working mum. We're in love with her - BIG TIME! 


Meet the beautiful lady behind Fashion Fraction: Michele K., a fashion blogger based in beautiful little Switzerland. Some years ago she started with her blog which today has reached new levels, becoming one of the nation's top blogs!  High class photographs document her outstanding sense for elegant style combinations - during our shooting we fell in love with this natural beauty and are still wondering whether her second job description probably should be "top-model"? You go , girl!  For Michele's MCM Makeover, she selected our svelte and sophisticated Small Tracey Tote 

Make sure to check out our upcoming post with more behind-the-scenes footage as well as the complete result of our shooting featuring these four amazing blogger ladies and their colleagues from and, too!

Love and many hugs, 
Nike Jane 

Blogger , Zurich , Makeover , Styling , Shooting