I just touched down in London after two weeks in Los Angeles (I posted some snaps on MCM's Instagram) and I come back to share some crazy news with you guys: MCM just landed in SPACE! You know, international travel wasn't enough for us, we always have to push further so space it is. Of course, in exploring a galaxy of glamour we created a new frontier of fashion.
Are you ready for lift off?
Houston? Hop on the MCM space shuttle!
We just inaugurated our second cultural concept store in Seoul, this time with a SPACE theme. It is massive: 200m2 over four floors including a VIP-only space for bespoke services on the 2nd floor that will cater to all your MCM Heritage line needs. The 3rd floor is designed to host international DJs and can be transformed into a party venue on the roof, we set up a subculture space for indie artists' performances.
The new SPACE in Seoul
A bit of Heritage with some help from Cindy Crawford.
Another one of the MCM Space shuttle because it is just too cool!
The new flagship is one of our biggest worldwide and celebrates our present global notoriety while keeping an eye on future developments and pushing boundaries of style, culture and design.
Heritage line trolleys displayed as artwork
Step into the present with the MCM motorbike
This "Universal Store" marks the beginning of a new era for MCM and it blends the brand's past, present and future. The heritage and ethos of the brand are displayed through an immersive artistic experience where shopping becomes a discovery and inspiration journey.
From the MCM Assouline book
More of the store's vast interior
To enhance the experience for our friends and customers, we organised a few activities around the opening: renowned tattoo artist NOVO (that you met during our KUNST Project) will create special temporary tattoo stickers, you will find a Lucky Crane machine in store as well, which will allow you to use the claw to try and pick-up exclusive MCM prizes.
During the soft opening on April 23rd, the first 23 people to visit the store won gift certificates and we also gave away giant MCM SPACE balloons! Fun all around.
MCM SPACE balloons!
Explore the full SPACE Store on our Facebook Page
Address: Seoul, 8-1 Chungmuro 2(i)-ga
Contact: (822) 753-7010 & (822) 753-7011
OPENING HOURS : 10:00 am to 10:00 pm
Traduction - Decouvrez notre nouvelle boutique conceptuelle a Seoul sur le theme de l'espace!
Love From Mademoiselle Robot