Inside the Flagship, the polished graphite stone floor and MCM’s iconic gold brass plates accentuate the gilded contrasts infused within the interior. The modern ambience exudes a feeling of stillness and movement, as well as serenity and radiance.
The store is divided into a duet of sections: The main entrance makes a striking first impression with MCM's iconic Heritage and Premium lines (also known as the Gold line) at the forefront, where customers can peruse the women’s collections in this space. The the sub-entrance area presents sweeping views of MCM's men’s, unisex and ready-to-wear collections, featuring a bridge connecting this section duo which curates exclusive displays Heritage line and backpacks, one of MCM’s most popular collections. The cavernous entrance area conceals a VIP room which provides a specialist bespoke shopping experience for exclusive clients.
The sub-entrance at the back facing Gas-Dori Street has been designed with special consideration for the customers’ pets, with facilities such as dog-lead holders. Perfect!
Ok, now I REALLY guess it's time to come around!
As some of you already might know, we also held a huge pre-event in celebration of our Japan debut!
We invited a selection of journalists, editors, stylists, bloggers and influencers to celebrate the event with us in the amazing Audio Forum. They we treated to an exhibition featuring our Heritage collection. So kawaii!!
Click here to see more!
MCM launched a Phase V of the Modern Mobility Project with a Tokyo Bus!
The distinguished Modern Mobility Project debuted in commemoration of MCM’s timeless commitment to travel and fantastical spirit of adventure. Launched in Tokyo in celebration of our grand opening at Ginza, the Modern Mobility Project endeavours to celebrate the evolution of cultural and iconic methods of transportation in cosmopolitan destinations worldwide. As Monogram-wrapped re-conceptualisations of MCM’s Cognac Visetos Luggage, these symbols of travel celebrate excellence in discovery & innovation. Read more, here:
LOTS OF LOVE,
the JANES <3