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MCM Debuts in The Land of the Rising Sun

30-04-2014


We're delighted to finally announce the opening of

OUR VERY FIRST FLAGSHIP STORE IN JAPAN

 

With the inauguration of our 300sq landmark boutique in the luxury shopping district of Ginza on Chuo-Dori Street, we’re celebrating the illustrious launch in one of the world’s internationally renowned shopping capitals:
 
TOKYO

How cool is that? Yes, youre right. VERY cool:


mcm-maps

And what about the interior? 

The interior is a luxurious articulation of MCM's historic ethos, established in 1976 in Munich, Germany. Timeless qualities such as “Tradition and innovation”, “Craftsmanship and restored values”, and “Possessing opposing characters” come to the fore in this contemporary and modern space.

Let's have a closer look:


'

Inside the Flagship, the polished graphite stone floor and MCM’s iconic gold brass plates accentuate the gilded contrasts infused within the interior. The modern ambience exudes a feeling of stillness and movement, as well as serenity and radiance.


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The store is divided into a duet of sections: The main entrance makes a striking first impression with MCM's iconic Heritage and Premium lines (also known as the Gold line) at the forefront, where customers can peruse the women’s collections in this space. The the sub-entrance area presents sweeping views of MCM's men’s, unisex and ready-to-wear collections, featuring a bridge connecting this section duo which curates exclusive displays Heritage line and backpacks, one of MCM’s most popular collections.  The cavernous entrance area conceals a VIP room which provides a specialist bespoke shopping experience for exclusive clients.




Are you a pet-owner?  There's even more for your animal friends to discover:

 

The sub-entrance at the back facing Gas-Dori Street has been designed with special consideration for the customers’ pets, with facilities such as dog-lead holders. Perfect!

Ok, now I REALLY guess it's time to come around!

 



As some of you already might know, we also held a huge pre-event in celebration of our Japan debut! 

We invited a selection of journalists, editors, stylists, bloggers and influencers to celebrate the event with us in the amazing Audio Forum. They we treated to an exhibition featuring our Heritage collection.  So kawaii!!

Click here to see more!

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BUT WAIT! THERE ARE EVEN MORE SURPRISES!

Lastly we have a gift-with-purchase programme where everyone of you who steps by our new boutique and purchases something, receives a beautful MCM notebook case in our latest SS14 Flower Boys aesthetic - first come, first serve! So hurry! 

mcm-gift


Something else to keep in mind: 

 

MCM launched a Phase V of the Modern Mobility Project with a Tokyo Bus! 

The distinguished Modern Mobility Project debuted in commemoration of MCM’s timeless commitment to travel and fantastical spirit of adventure.  Launched in Tokyo in celebration of our grand opening at Ginza, the Modern Mobility Project endeavours to celebrate the evolution of cultural and iconic methods of transportation in cosmopolitan destinations worldwide.  As Monogram-wrapped re-conceptualisations of MCM’s Cognac Visetos Luggage, these symbols of travel celebrate excellence in discovery & innovation.  Read more, here:




Arigatou!

LOTS OF LOVE, 

the JANES <3 

Tags
Tokyo , Japan , GINZA , Flagship , Store
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