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Debut en Suisse: Zurich Flagship Video Premiere

21-05-2013
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It's official: on 7 May 2013, we painted the town cognac in commemoration of our grand debut of MCM's latest Flagship boutique at the internationally-acclaimed premier locale for luxury in Switzerland: Zurich. Located at the centre of the Old Town in Munsterhof, our latest premiere heralds the first major launch nationwide, celebrating MCM's Swiss expansion with style.

Our Zurich Flagship is designed to be one of our premier architectural landmarks for the latest collections in Europe.  In the 'opening act' of our video exclusive, we present a visual voyage of Switzerland's celebrated cosmopolitan metropolis and MCM's ground-breaking Flagship.  
 

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The Boutique showcases our majestic new interior concept featuring a uniquely conceived golden facade, boasting a decadent never-before-seen motif.  Designed as an enhancement of MCM’s distinctive aesthetic, the latest Flagship features a harmony of artisanship and modernity, flaunting a uniquely conceived golden facade.   Inspired by MCM’s signature brass plate designs, the latest Flagship purveys an artistic concert of contemporary clean lines with subtle neutral tones and touches of tradition.  The newly fashioned interior design allows for sweeping views throughout the exhibition panels, offering a variety of spatial experiences which affords a unique character to each of the different product ranges on display.

            

 
For the 'second act' in our Swiss debut, we invited A-list Korean actor & entrepreneur Mr Sang Woo Kwon as a special guest VIP to star in an exclusive photo shoot with MCM's Spring / Summer '13 collection by ELLE: 

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In the 'final act' inauguration en-Swisse, MCM rolled out the red carpet to the frequent-flying jet-set and international VIP's, ushering in celebrities & opinion-leading style-savants alike from black tie highlights to handbags & heels for our Grand Opening fete.  Hosted by none other than the beautiful Fiona Hefti, actress, socialite & former Miss Switzerland, the opening was acclaimed by celebrities such as German actor & singer, Jimi Blue Ochsenknecht, Swiss vocalist sensation Fabienne Louves, and top Swiss model Ann Gerber to name a few.

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In our latest video, discover the inside details on our latest boutique concept, explore more red-carpet arrivals and peruse some lights-fashion-action for a triple-act tour de force, Swiss-style:
 


 
Traduction - La video de l'inauguration de notre boutique a Zurich

Love from Mademoiselle Robot
Tags
Zurich , Video , Flagship , Opening , Celebrity
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