Our Zurich Flagship is designed to be one of our premier architectural landmarks for the latest collections in Europe. In the 'opening act' of our video exclusive, we present a visual voyage of Switzerland's celebrated cosmopolitan metropolis and MCM's ground-breaking Flagship.
The Boutique showcases our majestic new interior concept featuring a uniquely conceived golden facade, boasting a decadent never-before-seen motif. Designed as an enhancement of MCM’s distinctive aesthetic, the latest Flagship features a harmony of artisanship and modernity, flaunting a uniquely conceived golden facade. Inspired by MCM’s signature brass plate designs, the latest Flagship purveys an artistic concert of contemporary clean lines with subtle neutral tones and touches of tradition. The newly fashioned interior design allows for sweeping views throughout the exhibition panels, offering a variety of spatial experiences which affords a unique character to each of the different product ranges on display.
For the 'second act' in our Swiss debut, we invited A-list Korean actor & entrepreneur Mr Sang Woo Kwon as a special guest VIP to star in an exclusive photo shoot with MCM's Spring / Summer '13 collection by ELLE:
In our latest video, discover the inside details on our latest boutique concept, explore more red-carpet arrivals and peruse some lights-fashion-action for a triple-act tour de force, Swiss-style: