MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.
New Store Opening at LOTTE in Seoul
Discover our latest store, recently opened in the Seoul branch of historical department store LOTTE. Find out more..
The Style Distillery ft MCM In Singapore
In collaboration with The Style Distillery 01 Absolut Elyx at Lantern - The Fullerton Hotel Singapore, we painted ..
MCM Debuts in The Land of the Rising Sun
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating our de..

Prev

Next

Revealed: Who Is REALLY Behind MCM's Window Displays

07-02-2013

first


Do you ever wonder how we make our window displays? Well one day, I asked and was told to go to the great Visetos Bunny, keeper of all of MCM's secrets. He told me I couldn't stay as I would disturb the elves, but he hid in Shin Kong Place and Yintai Park Life on the eve of Chinese New Year window decorations being done and he waited to see who would come.


SKP-4


Around midnight, as the shopping centre was empty, he heard the pitter patter of a few dozen tiny feet and the sound of an old jazz band...


SKP2


The MCM elves had arrived! Dressed as marching band members, they were carrying some of our bags and getting busy in the windows.


IMG_7233


It wasn't always easy for them. Due to their size, they often get stuck in our largest trunks... Sometimes even in briefcases and vanity cases.


IMG_7241


While some of the troop helped a poor elf out of a vanity case, some others found a Veronika Isis bag to display. They didn't want to let go of it as they loved it so!


IMG_7232


Facetious little elves like to dress up and play hide and seek while working. But most of all...


IMG_7242


They work all through the night, listening to jazz and they create wonderful Chinese New Year displays!


SKP-1


Chinese New Year is the most important of the traditional Chinese holidays. The celebrations go on for 15 days. Little red envelopes are passed on from married couples or the elderly to juniors or young couples. The amount of money in the red envelopes can be anything, but it has to be even numbers. In addition to the envelopes, it is also a tradition to exchange gifts.


The star of this year's Chinese Zodiac is the Snake. The Snake symbolises intelligence, gracefulness and materialism. Snakes like to surround themselves with the finest things life has to offer...


Here are some of our star Chinese New Year products


vero
red1


Traduction - Des elfes ont envahi nos vitrines pour le nouvel an chinois!


Love from Mademoiselle Robot

Tags
windows , display , mcm , veronika , armour
Comment
+0