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- MCM Blogger Makeover Swiss Edition - Official Debut
- We're proud to present the final result and tons of images of our latest edition of the MCM Blogger Makeover, whic..
- Red-Carpet Arrivals: Highlights in the Limelight
- Our Zurich Flagship Opening Party was a star studded event. Find out who came, who wore what and what they got up ..
- Stylevolution of the White Visetos
- The White Visetos range has been brightening up our Summers since 1978! Discover its various incarnations here:
- MCM Blogger Makeover UK Edition - Monsieur Robot
- It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! Today we m..
- White Visetos Highlights in the Limelight
- Our White Visetos items are very popular, especially this time of year. Find out which international publications ..
- MCM Blogger Makeover UK Edition - Mademoiselle Robot
- It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! First up i..
- MCM Blogger Makeover UK Edition - Meet The Bloggers!
- Welcome to the new edition of the MCM Blogger Makeover (UK)... Find out who took part this year. Warning: this pos..
- Coming Attractions: MCM Blogger Makeover - Swiss Edition SS13
- Welcome to the latest edition of the MCM Blogger Makeover, which for the first time took part in Switzerland last ..
- Mother’s Day Gift Guide
- Mother's day is around the corner... If you haven't found a present yet for the most important woman in your life,..
- ThisisJaneWayne.com Highlights: MCM's Grand Opening in Zurich
- Follow our German Blogger Ambassador duo This is Jane Wayne from Berlin to Zurich to celebrate MCM's Grand Opening..
- MCM Inaugurates Flagship Premiere in Switzerland
- We are proud to announce the latest of our international flagship openings, located in the heart of Switzerland: t..
- Coming Attractions: MCM Blogger Makeover - UK Edition SS13
- Are you ready for the SS13 MCM Blogger Makeover? Go behind-the-scenes & get a sneak-peek to discover who participa..
- Nuovo L in the Spotlight!
- Our brand new members of the Nuovo L caught the attention of a lot of magazines & glossies since the launch of the..
- Nuovo L in London: Colour Tips
- Eccentric or minimal, the London look is always inspiring. Let's go on a colour hunt in the streets of the capital..
- What's Inside the Tracey Shoulder?
- If clothes make the man, do handbags make the woman? Discover what’s inside the latest edition of our Tracey shou..
- Introducing Tracey's SS13 Inspiration Mood Board
- Discover what inspired the colour choice of the new Tracey line for SS13 with Mademoiselle Robot:
- Delma In The Spotlight: Press Vignettes
- Our beautiful and minimalistic Delma collection caught the eye of some of our favourite magazines and glossies. Fi..
- 'Tour du Monde', Veronica Style: The Mood Board Edition
- Yesterday we commenced our petite 'tour du monde' by immersing into a glitzy world of marine-inspired marvels, pur..
- 'Tour du Monde’, Veronika Style: A Mood Video Exclusive
- Calling all fashion-fanatics and style-cognoscenti: get ready to fasten-your-handbags and experience our latest 't..
- Monaco through the Lens of Very MCM
- This week we've immersed into the renaissance of an icon to gain an insight into its vibrant character and unique ..
Revealed: Who Is REALLY Behind MCM's Window Displays
07-02-2013-
Do you ever wonder how we make our window displays? Well one day, I asked and was told to go to the great Visetos Bunny, keeper of all of MCM's secrets. He told me I couldn't stay as I would disturb the elves, but he hid in Shin Kong Place and Yintai Park Life on the eve of Chinese New Year window decorations being done and he waited to see who would come.
Around midnight, as the shopping centre was empty, he heard the pitter patter of a few dozen tiny feet and the sound of an old jazz band...
The MCM elves had arrived! Dressed as marching band members, they were carrying some of our bags and getting busy in the windows.
It wasn't always easy for them. Due to their size, they often get stuck in our largest trunks... Sometimes even in briefcases and vanity cases.
While some of the troop helped a poor elf out of a vanity case, some others found a Veronika Isis bag to display. They didn't want to let go of it as they loved it so!
Facetious little elves like to dress up and play hide and seek while working. But most of all...
They work all through the night, listening to jazz and they create wonderful Chinese New Year displays!
Chinese New Year is the most important of the traditional Chinese holidays. The celebrations go on for 15 days. Little red envelopes are passed on from married couples or the elderly to juniors or young couples. The amount of money in the red envelopes can be anything, but it has to be even numbers. In addition to the envelopes, it is also a tradition to exchange gifts.
The star of this year's Chinese Zodiac is the Snake. The Snake symbolises intelligence, gracefulness and materialism. Snakes like to surround themselves with the finest things life has to offer...
Here are some of our star Chinese New Year products
Traduction - Des elfes ont envahi nos vitrines pour le nouvel an chinois!
Love from Mademoiselle Robot
- windows , display , mcm , veronika , armour
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