- Categories
/
- MCM Blogger Makeover Swiss Edition - Official Debut
- We're proud to present the final result and tons of images of our latest edition of the MCM Blogger Makeover, whic..
- Red-Carpet Arrivals: Highlights in the Limelight
- Our Zurich Flagship Opening Party was a star studded event. Find out who came, who wore what and what they got up ..
- Stylevolution of the White Visetos
- The White Visetos range has been brightening up our Summers since 1978! Discover its various incarnations here:
- MCM Blogger Makeover UK Edition - Monsieur Robot
- It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! Today we m..
- White Visetos Highlights in the Limelight
- Our White Visetos items are very popular, especially this time of year. Find out which international publications ..
- MCM Blogger Makeover UK Edition - Mademoiselle Robot
- It is time to get to know the bloggers that took part in this season's Spring / Summer '13 UK makeover! First up i..
- MCM Blogger Makeover UK Edition - Meet The Bloggers!
- Welcome to the new edition of the MCM Blogger Makeover (UK)... Find out who took part this year. Warning: this pos..
- Coming Attractions: SS13 Blogger Makeover - Swiss Edition
- Lights! Fashion! Action! Get ready style-connoisseurs: in celebration of our latest Swiss debut, we collaborated ..
- Mother’s Day Gift Guide
- Mother's day is around the corner... If you haven't found a present yet for the most important woman in your life,..
- ThisisJaneWayne.com Highlights: MCM's Grand Opening in Zurich
- Follow our German Blogger Ambassador duo This is Jane Wayne from Berlin to Zurich to celebrate MCM's Grand Opening..
- MCM Inaugurates Flagship Premiere in Switzerland
- We are proud to announce the latest of our international flagship openings, located in the heart of Switzerland: t..
- Coming Attractions: MCM Blogger Makeover - UK Edition SS13
- Are you ready for the SS13 MCM Blogger Makeover? Go behind-the-scenes & get a sneak-peek to discover who participa..
- Nuovo L in the Spotlight!
- Our brand new members of the Nuovo L caught the attention of a lot of magazines & glossies since the launch of the..
- Nuovo L in London: Colour Tips
- Eccentric or minimal, the London look is always inspiring. Let's go on a colour hunt in the streets of the capital..
- What's Inside the Tracey Shoulder?
- If clothes make the man, do handbags make the woman? Discover what’s inside the latest edition of our Tracey shou..
- Introducing Tracey's SS13 Inspiration Mood Board
- Discover what inspired the colour choice of the new Tracey line for SS13 with Mademoiselle Robot:
- Delma In The Spotlight: Press Vignettes
- Our beautiful and minimalistic Delma collection caught the eye of some of our favourite magazines and glossies. Fi..
- 'Tour du Monde', Veronica Style: The Mood Board Edition
- Yesterday we commenced our petite 'tour du monde' by immersing into a glitzy world of marine-inspired marvels, pur..
- 'Tour du Monde’, Veronika Style: A Mood Video Exclusive
- Calling all fashion-fanatics and style-cognoscenti: get ready to fasten-your-handbags and experience our latest 't..
- Monaco through the Lens of Very MCM
- This week we've immersed into the renaissance of an icon to gain an insight into its vibrant character and unique ..
MCM Celebrates Chinese New Year with the Armour Collection: Red Edition
05-02-2013-
The Chinese Zodiac is a scheme that relates each year to an animal and its attributes. There are 12 signs in the Chinese zodiac, which means the cycle changes every 12 years. The cycle begins with the Rat and then goes on to: Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster, Dog and Pig. The year animals represent how you present yourself (or how others perceive you)...
Last year, we entered the year of the Dragon - which is MCM's sign (the brand was created in 1976). To celebrate, we launched the Flying Dragon collection, which was promoted in store with exclusive visual merchandising displays and artworks.
This year we are moving on to the next sign in the Chinese Zodiac: the Snake. The Snake generally symbolises intelligence, gracefulness and materialism. Snakes like to surround themselves with the finest things life has to offer, which is why we are dedicating our stunning, python-printed Armour Collection RED to the Year of the Snake.
The Armour Collection was inspired by the legendary knights who protected European's royal nobility in Medieval times. Its design derives from their traditional ornately scaled plate armours. The collection's timeless Visetos material also features a unique python pattern on exotic leather, embellished with a sprinkling of gold studs. This is a really bold, unique and individual collection, perfect to celebrate the intelligent and refined Snake.
The Armour Collection includes a variety of accessories such as pouches of varied styles, an interchangeable drawstring-shopper, purses, bracelets and belts expressing a passion for opulence with undertones of grandeur with confidence.
We created special displays and visual merchandising layouts in our stores to celebrate the Year of The Snake. See below for the magical displays created in our Park Life and Shin Kong Place (read here about SKP 1st Anniversary) boutiques.
Traduction - Fetez avec nous le Nouvel An Chinois (annee du serpent), et portez fierement notre Armour Collection en rouge.
Love from Mademoiselle Robot
- chinese , new year , snake , mcm , armour
-
+0
