MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.

Prev

Next

It-Bag Story - The AW13 Marlene Satchel

03-09-2013

mainmarlene


Aaah the excitement of the new season's styles... One of the reasons why I love September is because it is the right time to discover new items and give your wardrobe a much needed injection of Fall goodness after the Summer months. Our new AW13 campaign invites you on a journey inspired by neo-grunge, couture, punk and some wonderful women pioneers. Because of its strong link with aviation, Amelia Earhart is on our list of muses where she is joined by the legendary German-born American actress Marlene Dietrich. 


photo-14-MCM


Today, I am proud to introduce you the beautiful and highly desirable Marlene collection, inspired by the distinctive style of Marlene Dietrich. She was one of the first classic Hollywood actresses to break the sartorial boundaries between masculine and feminine aesthetics, introducing an interesting juxtaposition between softness and tailoring. The Marlene collection takes a page from Dietrich's style book by mixing softness and rigidity in material and design, harmonising the boldness of exotic snakeskin with a smooth velvety fabric.  



marlene


Available in auburn & black, the Dietrich-duet boasts a facade of genuine snakeskin featuring original leather and with viscova cotton lining, creating a contrasting clair obscur effect. It is the perfect mix of nostalgic fashion and ultra contemporary luxury... And I dare you not to fall in love with it. Just like Marlene Dietrich, our Marlene collection is set to break style boundaries.


dietrich


Dietrich remained popular throughout her long career by continually re-inventing herself, professionally and characteristically. In the Berlin of the 1920s, she acted on the stage and in silent films. Her performance as "Lola-Lola" in The Blue Angel, directed by Josef von Sternberg, brought her international fame and provided her a contract with Paramount Pictures in the US. Hollywood films such as Shanghai Express and Desire capitalised on her glamour and exotic looks, cementing her stardom and making her one of the highest-paid actresses of the era. Dietrich became a U.S. citizen in 1939, and throughout World War II she was a high-profile frontline entertainer. Although she still made occasional films in the post-war years, Dietrich spent most of the 1950s to the 1970s touring the world as a successful show performer.


And now I leave you with No Angel, a documentary about the life of Marlene Dietrich, be inspired.



Traduction - Le sac de la saison est la besace "Marlene" inspiree par la merveilleuse Marlene Dietrich.

Love from Mademoiselle Robot
Tags
Marlene , Satchel , Dietrich , MCM , inspiratio
Comment
+0