MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.
New Store Opening at LOTTE in Seoul
Discover our latest store, recently opened in the Seoul branch of historical department store LOTTE. Find out more..
The Style Distillery ft MCM In Singapore
In collaboration with The Style Distillery 01 Absolut Elyx at Lantern - The Fullerton Hotel Singapore, we painted ..
MCM Debuts in The Land of the Rising Sun
In celebration of MCM's highly-anticipated Grand Opening in Tokyo, we painted the town 'Cognac' celebrating our de..

Prev

Next

E=MCM2 - MCM x LVR Window Display Highlights

27-06-2013
main

Pardon me, I am still on a little Florentine cloud... Just looking through photographs of the LVR event, all those lovely bloggers, all the clothes, the food, the location! Aaah. 

Today I would like to go back in time and let you know a little bit more about our very special window display at Luisa Via Roma, designed by Felice Limosani. It was designed to celebrate our arrival at LVR and so we took over their legendary windows with this conceptual installation entitled e=MCM2, a metaphor that defines the unique force between the product and person of MCM. Have a look at the video of the installation below.



Following the F4E blogger extravaganza, we debuted our very first concept store on the first floor of Luisa Via Roma, for the Pitti Uomo 84 event where we displayed a selection of most avant-garde, punk-inspired luxury pieces of the season. To sum it all up, it was an absolute studded dream for MCM lovers, featuring some of our most sought after pieces and cult collections. I am looking at you, Stark!

outside


The window display was there not only to celebrate our presence at F4E, but also to commemorate this exciting collaboration with the edgy Italian concept store. The windows are a real ode-to-style, dedicated to our 'Eyes on the Horizon' collection. If you haven't been to Florence, I can tell you the displays on the front of the store are truly out of this world amazing! And so big! Looking at Felice Limosani's installation was like diving head first into MCM land. The video stars our Limited Edition Craig & Karl collection graphics as seen through a stylised lens. Its title E=MCM2 is a tongue in cheek reference to the theory of relativity, in this case reinterpreted to define the unique force between the product and person of MCM.


EMCM


Traduction - Un petit apercu de nos vitrines a Luisa Via Roma 


Love from Mademoiselle Robot

Tags
e=MCM2 , LVR , MCM , art , windows
Comment
+0