MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..
Pop-Up Roundup Part I - Amsterdam & Tianjing
From pop-up to prestige, MCM debuted a ‘tour du magasin’ inaugurating a series of mini-storefronts designed to cur..
MCM Launches First Flagship in Macau at the Four Seasons
From Munich to Macau, MCM proudly debuted in Asia’s answer to Vegas en-vogue, the Cotai Strip. Located in the gla..
MCM Launches Ginza HAUS II in Tokyo
From classic to contemporary, MCM makes a second act debut in Ginza, launching an avant-garde counterpart to the e..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..

Prev

Next

E=MCM2 - MCM x LVR Window Display Highlights

27-06-2013
main

Pardon me, I am still on a little Florentine cloud... Just looking through photographs of the LVR event, all those lovely bloggers, all the clothes, the food, the location! Aaah. 

Today I would like to go back in time and let you know a little bit more about our very special window display at Luisa Via Roma, designed by Felice Limosani. It was designed to celebrate our arrival at LVR and so we took over their legendary windows with this conceptual installation entitled e=MCM2, a metaphor that defines the unique force between the product and person of MCM. Have a look at the video of the installation below.



Following the F4E blogger extravaganza, we debuted our very first concept store on the first floor of Luisa Via Roma, for the Pitti Uomo 84 event where we displayed a selection of most avant-garde, punk-inspired luxury pieces of the season. To sum it all up, it was an absolute studded dream for MCM lovers, featuring some of our most sought after pieces and cult collections. I am looking at you, Stark!

outside


The window display was there not only to celebrate our presence at F4E, but also to commemorate this exciting collaboration with the edgy Italian concept store. The windows are a real ode-to-style, dedicated to our 'Eyes on the Horizon' collection. If you haven't been to Florence, I can tell you the displays on the front of the store are truly out of this world amazing! And so big! Looking at Felice Limosani's installation was like diving head first into MCM land. The video stars our Limited Edition Craig & Karl collection graphics as seen through a stylised lens. Its title E=MCM2 is a tongue in cheek reference to the theory of relativity, in this case reinterpreted to define the unique force between the product and person of MCM.


EMCM


Traduction - Un petit apercu de nos vitrines a Luisa Via Roma 


Love from Mademoiselle Robot

Tags
e=MCM2 , LVR , MCM , art , windows
Comment
+0