MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
MCM Youtube
MCM Facebook
 
MCM Twitter
MCM Instagram
MCM Weibo
Most Viewed
Most Commented
Most popular Tags
/
Grand Opening Celebration at the Berlin Mitte Flagship during Mercedes-Benz Fashion Week
Raise your glasses: during Mercedes Benz Fashion Week, MCM toasted to the Grand Opening debut of its Berlin Flagsh..
The Bucket-List: SS15 Shopable Trend Report with MCM & Fashionette.de
Trnding now: the drawstring bag. German e-luxury destination reports the SS15 shape-to-watch is perfectly sized f..
SoHo Store Opening in New York
A new store opening in one of NYC's most vibrant and trendy neighbourhoods? Yes please! The new boutique is 4000 s..
Shop in Shop Debut in POOL, Munich
From gilded tessellations to contemporary graphite fixtures, MCM debuts with Munich’s most recognisable concept st..
Editorial Stylights: Party Season Roundup
Discover our latest editorial highlights in the party season round-up.
SS15 - Introducing Model Lizzy Jagger and Photographer Daniel Jackson
Inspired by the voracious culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring ..
MCM Debuts Game On! Diamondland!
Inspired by the culture of digital gaming, MCM goes graphic for Spring/Summer 2015 with a vivid, daring and dynami..
Grand Opening at Wuhan International Plaza
In anticipation of the upcoming New Year, MCM debuted at the Wuhan International Plaza. Designed with an intimate ..
Grand Opening in Beijing Shuang An
In celebration of the winter holiday season, MCM 'decked the malls' debuting its 8th boutique at the Shuang An dep..
MCM x Stefan Strumbel Launch Event in Singapore
In keeping with this week's festive events theme, let me take you to Singapore where we recently celebrated the la..
MCM x Butter London Christmas Event
In celebration of the winter holiday season, our London Flagship store organised a little pre-Christmas get togeth..
Christmas Punch Event at the Munich Flagship
'Tis the season to be stylish - in celebration of the 2014 holidays, MCM kicked off party season with a luxurious ..
December Editorial Stylights
MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..

Prev

Next

E=MCM2 - MCM x LVR Window Display Highlights

27-06-2013
main

Pardon me, I am still on a little Florentine cloud... Just looking through photographs of the LVR event, all those lovely bloggers, all the clothes, the food, the location! Aaah. 

Today I would like to go back in time and let you know a little bit more about our very special window display at Luisa Via Roma, designed by Felice Limosani. It was designed to celebrate our arrival at LVR and so we took over their legendary windows with this conceptual installation entitled e=MCM2, a metaphor that defines the unique force between the product and person of MCM. Have a look at the video of the installation below.



Following the F4E blogger extravaganza, we debuted our very first concept store on the first floor of Luisa Via Roma, for the Pitti Uomo 84 event where we displayed a selection of most avant-garde, punk-inspired luxury pieces of the season. To sum it all up, it was an absolute studded dream for MCM lovers, featuring some of our most sought after pieces and cult collections. I am looking at you, Stark!

outside


The window display was there not only to celebrate our presence at F4E, but also to commemorate this exciting collaboration with the edgy Italian concept store. The windows are a real ode-to-style, dedicated to our 'Eyes on the Horizon' collection. If you haven't been to Florence, I can tell you the displays on the front of the store are truly out of this world amazing! And so big! Looking at Felice Limosani's installation was like diving head first into MCM land. The video stars our Limited Edition Craig & Karl collection graphics as seen through a stylised lens. Its title E=MCM2 is a tongue in cheek reference to the theory of relativity, in this case reinterpreted to define the unique force between the product and person of MCM.


EMCM


Traduction - Un petit apercu de nos vitrines a Luisa Via Roma 


Love from Mademoiselle Robot

Tags
e=MCM2 , LVR , MCM , art , windows
Comment
+0