MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
December Editorial Stylights
 
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
Grand Opening Event at MCM Lab
For the Grand Opening event of our MCM Lab, we threw a fashion-fete inviting 3,000 visitors including superstar ba..
MCM Debuts Exclusive Collaboration with EXO at Space
 
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..

Prev

Next

MCM's Nuovo L in the City - Vienna!

25-04-2013

mcm1


This week it's all about our MCM Nuovo L Collection!


While we already immersed into her everyday-life, we had to ask ourselves - from which cosmopolitan destination would this sophisticated head-turner be from? 


Here's what's on our minds: 'guten tag' Vienna!


But why?


Because Vienna, the capital of Austria, is one of the most beautiful metropolises you can imagine, it's classy, elegant and at the same time traditional without being old-fashioned


Just imagine taking a little walk through the small and lovely streets of this characteristic town, passing by some nice cafe and enjoying Austria's well-known cake, the typical "Sacher Torte" full of home made chocolate:


mcm_cafe

Can you spot the Nuovo L?

Vienna is said to be "The City of Dreams" because it was home to the world's first psycho-analyst - Sigmund Freud. The city's roots lie in early Celtic and Roman settlements that transformed into a Medieval and Baroque city, the capital of the Austro-Hungarian Empire. It is well known for playing an essential role as a leading European Music Centre, from the great age of Viennese Classicism through the early part of the 20th century. The Historic centre of Vienna is rich in architectural ensembles, including Baroque castles and gardens, as well as the late-19th-century Ringstrasse lined with grand buildings, monuments and parks.


Austrian Lifestyle with Nuovo L:



mcm_lifestyle

Spot the Nuovo L!

After a day of hard work, the Nuovo L Lady loves to relax and steep within beautiful interiors, however (weather permitting) she's in love with nature and enjoys the outdoors. That's why sometimes she spends her weekends or nights on the rooftop of Vienna's 25 hours Design Hotel. Not only for the view, but also for its concept:


"As symbol for the spectacle, the 25hours Hotel at MuseumsQuartier has taken from the traditions of the circus institution. It is a place of surreal, surprising and sexy allure, where the fantastic and exotic delight.  If you're always on the move, the luxurious transitory  character is ever present, moving with you organically with real artisanship and art.  Improvisation, seeming juxtapositions and eclecticism are felt in the 25hours Hotel Vienna.  Sawdust meets heavy velvet curtains, raw concrete meets fluffy carpet."


Austrian City Life with Nuovo L:


personality_White

Nuovo L strikes a pose in Austria's illustrious capital


In this cosmopolitan locale, characteristic old buildings whisper stories from a distant epoch and stand for heritage and a love for detail.  Therein lays a romantic vein inside our minimalistic hand bag and we totally think this builds the perfect and necessary contrast to our minimalistic Nuovo L Collection, which means: The typical, cultivated and open-minded Nuovo L Lady must feel like in paradise while breathing in the fresh air of Vienna!


Austrian Arts with Nuovo L

mcm_art

Vienna has over 100 museums with major collections of a global calibre with bizarre little oddities.  Nuovo L's passion is to visit, look & marvel at them!  For example: 


The Hundertwasserhaus by Friedensreich Hundertwasser, designed to counter the clinical look of modern architecture, suits her fancy as it reinvents the traditional through iconoclastic aesthetics.


Nuovo L also likes to get lost within the MuseumsQuartier Wien, as it stands as one of the largest culture & art complexes in the world. The many courtyards, ­cafes, and shops throughout the complex bestow the look & feeling of an urban living room, and an oasis of calm in the middle of the city. 


Historic buildings and contemporary museums from the 18th and 19th centuries form a unique architectural ensemble and create a special ambience.  At the MuseumsQuartier Wien, the production and experience of art form an inseparable whole with recreation and relaxation.


Austrian Travel with Nuovo L:


mcm_travel


As you may already know, Austria is a popular holiday destination for voyagers and the jet-set from all around the world. Healthy fresh air and wonderful landscapes can be found everywhere around the sea.  An added bonus?  Italy is just around the corner! 


Up-Close & Personal - The Nuovo L Collection:


mcm_blue_nuevo



mcm_grey_nuevo


mcm_rosa_nuevo

Clean shapes, a bevy of decadent colours and an attitude of elegant sophistication to boot: Our Nuovo L Collection is a synonym for style and sophistication.  It's the perfect companion for luxury enthusiasts and MCM aficionados worldwide. 


A damsel-in-delight, Nuovo L is a successful haromony of functionality, minimalistic and trendy design -- you'll see: it's the best partner, assistant and companion for every business woman on-the-go: it's practicality and quality in a league of its own.



mcm-outfit


I hope you enjoyed our little trip to Vienna!

Love and many hugs, 

Nike Jane 

Tags
Vienna , Nuovo L , City
Comment
+0