To celebrate the launch of our now cult Eyes on the Horizon collection with Craig & Karl, we hosted a series of four pop-up stores in different locations. The first event took place in the luxurious "Lotte Main Department Store" in Seoul, Korea. On the guest list were VIP MCM friends, Hyun-Woo Lee and E-Hyun So, two of Korea's most famous actors and of course top bloggers. As you know, we also had celebrations in Hong Kong and London, making this launch a truly international one.
Photographs from the pop-up store in Lotte Main Department store in Seoul
Today, we have a look at six of Korea's most famous bloggers and how they styled their Eyes on the Horizon goodies...
I do love a simple skater style. Double denim offset with a white shirt and black cap, this outfit is pretty much the essence of cool. Add to this our Eyes on the Horizon clutch with its sunny designs and it makes the perfect urban attire.
This is a really great take on the 90s look, without feeling like she stepped out of a time machine. You see I lived through the 90s and wore all the trends, so this look gets a little tiring sometimes. However, I love how fresh it looks here, because it is so subtle. The colour pops of the cap and the Eyes on the Horizon clutch are welcome touches too.
Street, or Urban style can sometimes be a little garish, or too casual. This outfit is very minimal with a definite Urban flair. It is also the perfect match for the large Eyes on the Horizon backpack. I like the footwear choice: heavy duty boots are a less obvious choice than trainers.
??This outfit is just too cute for words. Sailor dresses are pretty much always a winner in the Summer months. However, they can look a little twee if accessorised in a literal way. Here, worn with some Birkenstocks (the shoe of the season) and the Eyes on the Horizon document holder, the sailor dress becomes the height of kawaii chic (you heard it here first!).
This look really is right up my street. Minimal but not austere and definitely not boring. A simple white shirt dress is jazzed up with some great, strong accessories and just the right amount of detail. I love the little headscarf + sunglasses combination and of course, the outfit wouldn't be as great without the Eyes on the Horizon shopper!
Are you still looking for your perfect festival get-up? Look no further... Denim shorts? Check! Cool black tee? Check! Cute hat? check. Add to this some over the knee socks, retro trainers and the backpack of the season and you have the perfect festival attire, incorporating all the essentials without the usual cliches.
Traduction - Six des bloggeurs les plus celebres en Coree se mettent en scene avec leurs articles preferes de la collection Eyes on the Horizon.
Love from Mademoiselle Robot