We celebrated the grand debut of the third phase of our Modern Mobility Project in style with a party at London’s iconic landmark Wellington Arch on Tuesday 10th July. A historic symbol for victory, the Wellington Arch celebrates our promise of ambition, modernism and empowerment. The launch feted the inauguration of its exclusive MCM Brand Experience route master, a living celebration of MCM’s commitment to travel. The iconic double-decker is a giant version of its timeless Cognac Visetos Luggage, designed to commemorate Britain’s most distinguished methods of transport, and the brand’s dedication to excellence in discovery & innovation.
Hosted by Chairperson & Chief Visionary Officer, the International Press event was attended by VIP’s, tastemakers, opinion-leaders, style aficionados as well as special guest musical theatre sensation, Kerry Ellis. Fashion enthusiasts likewise given the opportunity to take a sneak peak preview of MCM’s Autumn/Winter 2012 collection, themed ‘Munich Wildlife” inspired by animal prints and an eye catching palette of vibrant hues. Other highlights included MCM’s new releases, including First Lady Croco, Leo Shopper and the limited edition BIG (Back in the Game) Union Jack backpack, specially created in celebration of the UK’s Jubilee celebrations
For a limited period, you too can board the exclusive MCM Brand Experience route master, a must see for those serious about fashion, from 7th July to 15th July, to jump aboard the bus and experience a bespoke MCM tour of London, by booking a place via www.mcmworldwide.com/brandexperience. The elegant moving lounge likewise offers an immersive opportunity to experience the brand’s historic culture & lifestyle, its latest collections, and unforgettable “World of MCM”.
The MCM Brand Experience route master is taking the London streets by storm and is part of a worldwide tour entitled the Modern Mobility Project, which endeavours to celebrate the evolution of cultural & iconic methods of transport in cosmopolitan destinations worldwide. UK devotees can currently purchase MCM luggage and accessories in the flagship store in Knightsbridge London and from Harrods from 31st August 2012.