MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..
Taipei Breeze Centre Grand Opening
Raise your glasses: In celebration of our first opening at the Taipei Breeze Centre, we rolled out the cognac carp..
Blogger Makeover in Chelsea, London - What's He Wearing
This year’s Blogger Makeover took place in Chelsea, London, home to our Flagship Boutique at 5, Sloane Street, jus..
Trending Now - Must-Gift Mother's Day Bags
This SS14 collection offers a colourful array of must-have pieces, as seen on the international catwalks.
New Store Opening at LOTTE in Seoul
Discover our latest store, recently opened in the Seoul branch of historical department store LOTTE. Find out more..
The Style Distillery ft MCM In Singapore
In collaboration with The Style Distillery 01 Absolut Elyx at Lantern - The Fullerton Hotel Singapore, we painted ..

Prev

Next

MCM Brand Experience - Wellington Arch International Press Event

11-07-2012

We celebrated the grand debut of the third phase of our Modern Mobility Project in style with a party at London’s iconic landmark Wellington Arch on Tuesday 10th July. A historic symbol for victory, the Wellington Arch celebrates our promise of ambition, modernism and empowerment.  The launch feted the inauguration of its exclusive MCM Brand Experience route master, a living celebration of MCM’s commitment to travel.  The iconic double-decker is a giant version of its timeless Cognac Visetos Luggage, designed to commemorate Britain’s most distinguished methods of transport, and the brand’s dedication to excellence in discovery & innovation.

Hosted by Chairperson & Chief Visionary Officer, the International Press event was attended by VIP’s, tastemakers, opinion-leaders, style aficionados as well as special guest musical theatre sensation, Kerry Ellis.   Fashion enthusiasts likewise given the opportunity to take a sneak peak preview of MCM’s Autumn/Winter 2012 collection, themed ‘Munich Wildlife” inspired by animal prints and an eye catching palette of vibrant hues.  Other highlights included MCM’s new releases, including First Lady Croco, Leo Shopper and the limited edition BIG (Back in the Game) Union Jack backpack, specially created in celebration of the UK’s Jubilee celebrations


For a limited period, you too can board the exclusive MCM Brand Experience route master, a must see for those serious about fashion, from 7th July to 15th July, to jump aboard the bus and experience a bespoke MCM tour of London, by booking a place via www.mcmworldwide.com/brandexperience.  The elegant moving lounge likewise offers an immersive opportunity to experience the brand’s historic culture & lifestyle, its latest collections, and unforgettable “World of MCM”.  


The MCM Brand Experience route master is taking the London streets by storm and is part of a worldwide tour entitled the Modern Mobility Project, which endeavours to celebrate the evolution of cultural & iconic methods of transport in cosmopolitan destinations worldwide.  UK devotees can currently purchase MCM luggage and accessories in the flagship store in Knightsbridge London and from Harrods from 31st August 2012. 


19


1


18


16


15


10


8


6


5


4


3



Tags
London , MCM , Bus , Routemaste , wellington
Comment
+0