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Introducing the MCM & 'Individualism' Blogger Style Party

13-07-2012

 

They say that style can be somewhat like sound - it has to stay fresh, novel and original.  That’s what UK-based blog-zine Individualism is all about - a style collective dedicated to keeping things fresh, up to date, documenting style in a refreshing and unique way.  Headed by a collective of progressive bloggers from East London’s creative industry, these style-savants are devout men’s fashion extraordinaires endeavouring to be the one-stop locale for men's fashion via informative posts and originally-produced shoots and videos:

 

On 9 Monday, we drove our distinguished Brand Experience route master to East London, home of cobble streets & warehouses to design & media studios as well as commercial art galleries.  Parked near BoxPark in Shoreditch High Street, we hosted a style party with our friends at  Individualism and invited like-minded fashionistas as well as London’s edgiest bloggers

 

The bevy of style connoisseurs enjoyed music, canapes and champagne, experiencing our newly inaugurated route master as well as our latest collections.  Enthusiasts joined the Twitterati and Instagrammed the night away - discover some of our favourite highlights, below:

 

 

                   And of course, you can't have a blogger party without social media:

 

  

Photos from Mitch Suave:

MCM1 MCM2

MCM3
 

 

 Photos from One Nigerian Boy:

 

MCM4 MCM5MCM6 MCM7

 

For more images, you can also visit Cocoa Twins.

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MCM , Individual , Blogs , Shoreditch , Boxpark
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