MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Colour Visetos Styling with Sarah-Jane
What a lovely sunday, Sarah Jane. Our german blogger ambassador takes us to her favorite breakfast destination in ..
Munich Opening Social Stylights
We threw an Oktoberfest themed party for the opening of our new Munich Flagship boutique where we invited Munich’s..
Kris Wu & Shawn Dou Duke It Out, MCM Style!
Put up your dukes: this season, MCM debuted the next generation of backpack shapes celebrating mobility, heritage ..
MCM Opens in Chengu LOTTE
It’s official: MCM debuted in the world’s largest “New Century Global Centre” in Chengdu. Celebrated as China’s la..
AW14 Collection Launch In London
Last night, we invited our VIP London customers to an evening of fun, fashion and friandises at our Sloane Street ..
MCM Debuts in Sanya Haitang Bay
From decadent to demure, MCM launched a first-time travel retail boutique within the world’s largest duty free lux..
AW14 Collection Launch Party in Singapore
Raise your glasses: MCM recently hosted a VIP launch toasting to our AW14 collection debut in Singapore. Celebrat..
How to Wear the Cognac Visetos Backpack featuring Waka Flocka Flame
Spotted; American rapper Waka Flocka Flame sporting MCM's iconic Cognac Visetos Backpack in his latest music video..
Digital Soldier Show Window Roundup
This season, MCM fuses the organic with the digital unveiling a glitch-to-glamour aesthetic. In a high-octane vir..
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
MCM Opens in Tianjing at Wuqing Florentia Village Luxury Outlet Centre
Discover our new boutique at Wuqing Florentia Village Luxury Outlet Centre:
Editorial Stylights of August
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
First Flagship Grand Opening in Shandong
Raise your glasses: In celebration of the grand opening of our first Flagship in the Shandong province, we toaste..
MCM Tagged On Instagram IV
Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending. We don't jus..
AW14 Catalogue Before-and-After Making-of Featurette
Virtual meets reality this season, unveiling a glitch-to-glamour aesthetic where the organic fuses with the digita..
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..

Prev

Next

SS13 It-Bag of the Month: the Veronika Doctor Bag

31-01-2013

first


Our campaign this season stars Hana Jirickova and Robertas Aukstuolis and they are both absolutely stunning, but I would like to talk to you about their co-stars: the MCM bags... When I first saw the images from the campaign, I reached for my phone and started making a wish list for all the new season bags I wanted. Somewhere from the glossy pages of our new season catalogue a sunny yellow bag called to me: the Veronika Doctor bag, as seen below.

veronikadrbag

The Veronika Doctor bag is the latest incarnation of our now cult line. We first introduced the Veronika collection in AW11, alongside another personal favourite, Tracey. Ever since I laid eyes on Veronika, I knew we were onto a winner, an it-bag. The first incarnation of the Veronika bag that caught my eye was the deep wine satchel, a truly perfect bag, both chic and cool. I am still wondering why I didn't get one when I still could as to this day it still haunts me. The morale of this story: when you see an MCM bag you like, don't delay, just get it asap. If you have a look below, you will see four different Veronika models, the first one is from AW12 and the other three are from AW11 (when we first launched the line). 


veronikaaw

Veronika has been evolving constantly since AW11, while retaining its main appeal. There are five Veronika styles: Veronika casual (top left), Little Veronika Visetos (top and middle right), Veronika Isis - launched last Summer - (middle left), Veronika (bottom left) and now Veronika Doctor bag (bottom right). I find it hard to decide which one is my favourite at the moment, but I won't make the same mistake I made back in the Autumn of 2011 and I WILL get my hands on a Veronika. The doctor bag would look great on me... but then again so would the Veronika visetos... Decisions, decisions!


Veronikass13

Have a look at the full collection here


Traduction - Le Veronika Doctor Bag est la star de notre campagne PE13 et le it-bag du mois.


Love from Mademoiselle Robot

Tags
veronika , doctor , bag , it bag , ss13
Comment
+0