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MCM Enters Harrods' World of Luxury

28-08-2012
bus

After two months of the most amazing events on our Brand Experience Routemaster, yet another successful blogger makeover, numerous celebrities carrying MCM and an ever expanding number of fans in the U.K. we decided it was time to open up shop in one of the most prestigious department stores in the whole world... You guessed it, MCM are landing in Harrods! 

MCMHARRODS

This will be our second store in the U.K. (our Sloane Street Flagship isn't too far) and our first boutique in a larger store in the country. Our corner of paradise will be located on the Lower Ground Floor, next to the well-known Egyptian room, host to the world's fashion wonders... Looks like a new room of wonders is about to flourish! The other surprise is that the store won't look like the MCM stores you've grown accustomed to: we left aside the monochrome interiors to adapt to our new surroundings and so adopted a gold facade that is reminiscent of both the gold in the Harrods logo and our cult brass plates. 

map

HARRODSNIGHT

Renowned for an unrivalled breadth of offering, Harrods are a quasi-gilded retail palace enveloped with refuges of emerald green, boasting a historic olive-cum-gold aesthetic which has developed an iconic reputation of parallel merit to a tourist destination.  Referenced amongst landmarks and heritage attractions, Harrods have established themselves as a uniquely British, high-end retail institution establishing a worldwide standard of prestige


The benchmark-making luxury department store is commonly jested as a playground to the rich and famous, and likewise an experience never to be forgotten.  No other department store worldwide lays claim to a reputation that merits aspiration and first-class vision, where every visit becomes an experience:  


Egyptian
Harrods' Egyptian Room
outside
Harrods exterior
foodhal
Harrods Food Hall
ceiling
Harrods Food Hall Ceiling

Distinguished as the world’s first-class purveyor of the finest premier commodities, Harrods are proclaimed to be the ideal European podium for MCM’s momentous premiere.   Famed for sophistication, tradition and prestige, the historic high-end retail institution befits MCM’s heritage of craftsmanship and reputation of excellence.  MCM’s value for the contemporary with a respect for the conventional, is an ideal suit for Harrods’ characteristic atmosphere of distinction and prestige.


Screen Shot 2012-08-24 at 16.12.52

Harrods Homepage: Don't miss out - we're also debuting our official e-shop featuring worldwide shipping! 

Screen Shot 2012-08-24 at 16.13.32
Harrods Online Magazine

I for one can't wait for the grand debut! I've always seen Harrods as a bit of a fashion museum with a side of shopping. I remember coming to London as a tourist when I was younger and wandering the gilded halls with wide eyes, trying to take in all the wonders of the place. Now I imagine a new generation of young tourists and Londoners doing the same and stopping, mouth gaping in front of the MCM boutique...  

MCM will open in Harrods on August 31st - and that's not all - the first 100 visitors will receive an exclusive handmade Cognac Visetos iPad case for every purchase over £300

ipadcase

The love story between Harrods and MCM isn't new as we had already been in charge of some of the luxury giant's windows back in 2008. Read more here.

WINDOW2008

window20081


Traduction - MCM ouvre une boutique au sein d'un magasin luxueux et legendaire: Harrods. Le must en matiere de luxe et de mode a Londres, Harrods est le parfait ecrin pour nos collections a venir. J'ai des souvenirs emus de ce magasin car je m'y promenais en touriste lors de mes premieres visites dans la capitale britannique.

Green & Gold love from Mademoiselle Robot
Tags
Harrods , MCM , Store , London , Luxury
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