MCM is everywhere! You've seen us on the back of bloggers, slung across the shoulders of celebs and on the arms of..
SS15 Press Day Highlights Part II
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement desi..
First Anniversary Lucky Bag Event at M:AZIT
Raise your glasses - MCM’s culture-fashion concept store, M:AZIT celebrated it's first anniversary toasting to a y..
Grand Opening Event at MCM Lab
This season, science-fiction meets high-fashion celebrating the Grand Opening event at our latest concept store in..
MCM Celebrates Printemps Opening with 'Move'
In celebration of our latest opening at Printemps Haussman, MCM debuted a 'Tour du Fashion', inaugurating a cycle-..
SS15 Press Highlights Part I
Revealed: Editor's top MCM selections for SS15. From glamorous graphic prints to florescent fashion-statement de..
MCM Receives Two Awards at the Asian Couture Federation Awards Gala
In celebration of MCM's distinguished designs, unique aesthetics and avant-garde culture, MCM was awarded a duette..
Discover Our New Berlin Mitte Store
Introducing Mitte; located at the heart of Berlin's historic core, MCM’s latest Flagship is designed as the contem..
MCM Lab Grand Opening - Our New Shoppertainment Space in Seoul
After the success of our concept stores in Seoul, MCM are pleased to launch the latest "Shoppertainment" Flagship ..
MCM Pavilion Kuala Lumpur Flagship Store Grand Opening Event
In celebration of MCM’S first Flagship boutique in Malaysia, MCM hosted a Grand Opening fashion-fete at the presti..
Holiday Collection Debut
Dreaming of an MCM Christmas? This holiday season, diamonds are a bag’s best friend introducing a bevy of jewel-en..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
Very MCM - Inspiration, History & Background
How often do you get good news on a Monday? Not often? I thought as much. Well things are about to change as today, I am telling you everything about a line our most fervent fans have been familiar with since its launch in 1986... You guessed it, this week the "Very MCM" collection is under the spotlight!
The collection is inspired by a new generation of travel hungry fashionistas, who like to combine practicality, elegance and sophistication while sailing the seven seas on their wondrous yachts. For SS13, we revived and reinterpreted the 1986 collection, giving it an even more luxurious feel. "Very MCM in Monaco" was born.
As usual, I had a little rummage through our archives to find photographs from our 1986 "Very MCM" range. I wanted to show them to you side by side with our current campaign and products so you can truly understand the evolution of the concept.
The original "Very MCM" collection was available either in canvas or nylon and was a young and sporty range, inspired by life by the seaside, Summer fun and active lifestyles.
The new line is more "grown-up" and sophisticated and while it keeps the nautical element, it finds its place both in the city and by the sea. It definitely puts the chic in "sports chic" and is perfectly on-trend for SS13.
The nautical element and the link with sailing on amazing yachts is still there, as you can see from our campaign video (below) and the photographs above. "Very MCM" has become "Very MCM in Monaco", a collection that is both relaxed and plush, fit for the generations to come.
Traduction - Decouvrez ce qui a inspire notre ligne "Very MCM", une collection que nous avons lance en 1986.
Love from Mademoiselle Robot
Very MCM , Monaco , Inspiratio , Archives , Design