Spotted at the Independent Spirit Awards: Frauke Ludwig x MCM
We spotted german TV presenter Frauke Ludowig at the Spirit Awards 2014 in a gorgeous outfit wearing MCM <3
iAPM Grand Opening Highlights
The wait is over: from black tie highlights to handbags & heels, on 7 Friday we rolled out the red carpet to the f..
Sporty-Chic with Keana & Fashion Has It
From casual to couture, our latest SS14 Keana Collection makes bold style-statements that makes heads turn. Disco..
Spotted: Bryan Boy x MCM
SS14 White Day Gift + Style Guide featuring Ji-Hye Han & Hae-Jin Park
Exciting times ahead: some of our SS14 products were recently featured in editorials in Cholsun Ilbo and The Star,..
Fashion Has It: Style Diary With MCM
Claire and Vasia from Fashion Has It take us on a European travel whirlwind from Greece to France and Switzerland...
Buzzing in Busan: MCM Opens in Shinsegae Centum City
We’ve just expanded our boutique inside the world’s largest department store. Take a look at our state-of-the-art ..
Berlin Flagship Cocktail Party with Kelis & Marcel Djeng
In celebration of our latest Spring / Summer ’14 collection, MCM hosted an exclusive cocktail reception at our Ber..
Keana: Inspiration & Style File
Today's new star is Keana... With its beautiful handcrafted shrunken lamb leather body and cowhide lining, the Kea..
MCM Opens in Jelmoli, Zurich's Historical Department Store
It’s official: after the success of our Swiss Flagship debut in 2013, we’re pleased to inaugurate our latest retai..
Valentine’s Day Gift Guide with Selfridges
Valentine Day is almost here, so Mademoiselle Robot compiled a little Valentine's Day Gift guide based on what she..
MCM Opens in Shanghai iAPM
Introducing MCM’s latest Flagship Boutique at the Shanghai iPAM mall ? MCM’s hottest landmark for ‘luxe is a retai..
MCM Opens in Taipei Breeze Centre
With Chinese New Year around the corner, we’re rearing to celebrate the Year of the Horse in style. To kick off t..
MCM Opens in Printemps du Louvre, Paris
In its latest premiere in a series of retail exclusives, MCM takes Europe’s ‘City of Lights’ by style, debuting at..
MCM In Selfridges: The Grand Opening!
Our Blog Editor & UK Ambassador, Mademoiselle Robot takes you on a tour of our brand new pop-up shop in Selfridges..
MCM Debuts in Chendu IFS (International Finance Square)
We are more than proud to announce the opening of MCM's brand new boutique in Chendu, just inside of the incredibl..
MCM in Selfridges: Get Ready For The Grand Opening!
We are taking over Selfridges once again, this time on the Ground Floor of the luxurious department store. Come an..
Berlin Fashion Week Street Style Report: The MCM Edit
What would Berlin Fashion Week be without MCM? Find out more about our German Blogger Ambassador Josie Loves' fav..
MCM Launches in Jinan, Parc 66
In celebration of Chinese New Year, MCM flies with horsepower launching its latest boutique at Parc 66. Renowned a..
MCM Opens in Tianjin Hisense
MCM just opened up another Flagship store in China, this time at the beautiful venue of the Hisense Plaza, Tianjin..
Very MCM - Inspiration, History & Background
How often do you get good news on a Monday? Not often? I thought as much. Well things are about to change as today, I am telling you everything about a line our most fervent fans have been familiar with since its launch in 1986... You guessed it, this week the "Very MCM" collection is under the spotlight!
The collection is inspired by a new generation of travel hungry fashionistas, who like to combine practicality, elegance and sophistication while sailing the seven seas on their wondrous yachts. For SS13, we revived and reinterpreted the 1986 collection, giving it an even more luxurious feel. "Very MCM in Monaco" was born.
As usual, I had a little rummage through our archives to find photographs from our 1986 "Very MCM" range. I wanted to show them to you side by side with our current campaign and products so you can truly understand the evolution of the concept.
The original "Very MCM" collection was available either in canvas or nylon and was a young and sporty range, inspired by life by the seaside, Summer fun and active lifestyles.
The new line is more "grown-up" and sophisticated and while it keeps the nautical element, it finds its place both in the city and by the sea. It definitely puts the chic in "sports chic" and is perfectly on-trend for SS13.
The nautical element and the link with sailing on amazing yachts is still there, as you can see from our campaign video (below) and the photographs above. "Very MCM" has become "Very MCM in Monaco", a collection that is both relaxed and plush, fit for the generations to come.
Traduction - Decouvrez ce qui a inspire notre ligne "Very MCM", une collection que nous avons lance en 1986.
Love from Mademoiselle Robot
Very MCM , Monaco , Inspiratio , Archives , Design