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MCM Autumn / Winter 2013: Meet the Stars Behind-The-Scenes

12-08-2013

Paying a neo-couture tribute to the legendary pilot Amelia Earhart and the pioneering women of her era, the Autumn / Winter 2013 campaign theatrically interprets Earharts inspirational story with her distinct signature style in a contemporary neo-grunge aesthetic. Shot by award winning Swiss photographer Franco P. Tettamanti starring Nebraskan beauty Samantha Gradoville, the retro-futuristic campaign introspectively celebrates the iconoclasm of contemporary forerunners who trail-blaze unexpected paths through the essence of punk, embracing Earhart as a fashion icon.  Meet the key players behind the scenes, here:

 

Samantha Gradoville - AW13 Model

 

 

I was actually a very shy child growing up. I was more reserved, and I really wanted to break out of my shell.” Samantha Gradoville via Digital Diamonds

 

Strikingly rebellious and enchantingly blithe, MCM’s AW13 heroine exudes an unspoken allure which radiates a hypnotic charm.   Born and raised in Nebraska, top-model Samantha Gradoville is a 23 year old American fashion model who rose to stardom overseas.  Commencing in Paris, MCM’s punk-princess debuted with top-tier agencies Major Paris & IMG NY where she starred on the catwalks of Europe’s ‘city of lights’ rapidly ascending to success.  In a bevy of highlight debuts, Samantha walked a series of premieres through runways of Vivienne Westwood, Devastee, Christope Josse, and Marie Bishara. Gradoville was later featured on the cover of Anabelle Mag and has since impressed in designs from the likes of Burberry Prorsum, Lanvin, Yves Saint Laurent,  Carachel, Prada, Dries Van Noten, Miu Miu, Louis Vuitton, D&G, Kenzo, and Chanel.  She later graced the covers of Numero magazine and appeared in top-tier editorials such as Vogue in Germany, Latin America, France & Russia achieving the ratings as one of the most promising up-and-coming American top-models to watch.


See her in our latest campaign entitled "Fly with Punk"

 

Franco P. Tettamanti - Photographer

 

 

 

Internationally acclaimed for the rare optimistic and natural aesthetics of his photography, award-winning Swiss portrait & fashion photographer Franco P. Tettamanti has been engaged in the visual arts, building international notoriety through fashion editorial publications, fashion designers and advertising agencies throughout Europe and America.  Originally an MD, Tettamani diversified his portfolio to camerawork and was soon awarded the German Photbook Prize from Deutscher Fotobuchpries and was later lauded honourable mentions within the International photography Awards in New York as well as the PX3 Awards in Paris.  With an intimate and delicate eye. Tettamanti undertakes each project as a process in which he “extracts the nature and personality” of the subject, “striving for honesty, beauty and truth” underscoring his expertise in effortless, artistic visuals through a lens of instinctive ingenuity.  In MCM’s AW13 campaign, Franco commits to conveying the visual “identity, essence and heritage through creating an emotional connection between the person and product”. 


Click here & see how he captured our latest campaign 

 

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AW13 , campaign , Gradoville , Tettamanti , model
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