MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Top 3 MCM Customer Favourites on Neiman Marcus
The votes are in: e-luxury shopping destination Neiman Marcus asked their customers to pick their favourite bags o..
Fashion Has It Visits Japan with MCM - Part II
Follow Claire & Vasia on their adventures through Japan - travelling across the Land of the Rising Sun, they visit..
Flagship Store Opening in Munich
Calling all bag-o-holics, arm-candy hunters & backpack enthusiasts alike: it's official - MCM proudly announces th..
Editorial Stylights of July
Extra-! Extra-! Style all about it! You've seen us on the back of bloggers, slung across the shoulders of celebs..
Introducing the AW14 Jaguar Visetos
From the organic to the digital, the Jaguar Visetos takes a walk on the style-side interlacing pixelated jaguar pa..
Lookbook.nu Style Vote: Cognac Edition
Our latest fan is a stylist from Slovenia, mother of two and yoga bunny named Blanka. She caught our eye with her ..
MCM Launches Largest European Boutique at Harrods
It's official: MCM celebrates the opening of its largest European boutique at the internationally-acclaimed luxury..
MCM Autumn/Winter 2014 - Digital Soldier
Introducing MCM AW14 season campaign
MCM Debuts at the Malaysian Pavilion
It’s official: on 28 June, MCM debuted in Malaysia’s premier shopping destination, the Pavilion Kuala Lumpur. Whe..
First Look: MCM Makes Space for Exo in Seoul
It's official: on 26 June 2014, MCM took one stellar step for style & a quantum leap for ‘luxe, in an exclusive Gr..
Road to Brazil 2014: Mario Gotze Joins #TeamMCM
Our Road to Brazil continues: Introducing our sports-meets-style collaboration where football teams with fashion. ..
Munchen Cute Monsters Launch in Berlin
From Brazil to Berlin, MCM teamed samba-with-soccer debuting our Munchen Cute Monsters Limited Edition. In a boss..
Munchen Cute Monsters Kick-Off in London
In celebration of MCM's latest limited edition and the World Cup season, we kicked off the Munchen Cute Monsters c..
Munchen Cute Monsters Kick Off At The Galeries Lafayette
The Munchen Cute Monsters collection kicks off at the Galeries Lafayette in Paris, celebrating a double-entendre f..
MCM Scarf Project - Introducing Xu Hualing
Introducing Xu Hualing whose bright tangerine coloured scarf makes use of the Nanjing Brocade technique. The inspi..
MCM Opens in LOTTE Shenyang
Our German Ambassador Sarah Jane takes you on a tour of our new store in LOTTE Shenyang. Find out more here:
HRH Collection Styles the MCM Princess Clutch
Our US Ambassador HRH Collection styles our brand new Princess Clutch. Find out more here:
MCM Launches Second Retail Debut at the Galeries Lafayette
From pop up to permanent, MCM paints the City of Lights in cognac, celebrating its official premiere in Paris’ leg..
Scarf Project Premiere in China
5 contemporary artists, 5 distinguished designs: What happens when you combine MCM’s spirit of artisanal innovatio..
MCM Debuts Pop-Up Tour at Yokohama Takashimaya
In celebration of MCM’s commitment to travel & all things cognac, MCM debuted an exclusive series of pop-up stores..

Prev

Next

Craig & Karl - Moodboard of Inspirations

13-06-2013


colours


The Eyes on the Horizon collection, our special collaboration with Craig & Karl is very special indeed. I love it, The Janes love it, the international press loves it. I haven't met a single person who hasn't fallen in love with the C&K for MCM's creations. The collection launched in HK to great success and is soon launching in Florence at Pitti Uomo and Firenze4Ever too!

I think it has to do with the fact that this collaboration is so quirky and playful, an ode to Summer escapades and that it mixes Craig & Karl's bold illustrations with the most iconic MCM features. The artwork features cartoony renditions of sunglasses, palm trees and water reflections against a Cognac Visetos background. It instantly brings back memories of the seemingly endless Summers of when we were kids and a desire to just step out and play for hours! Who doesn't want to dream back to those Summers?


main


The inspiration for the collection comes from long Summer holidays, games on the beach, pin-ups peering over their outrageously cool sunglasses and the print mixers and texture clashers seen on the streets of London and NYC. The colours: mimosa yellow, navy blue, burnt orange contrast nicely with the cognac visetos palette. This is a collection about escaping to Paradise where the sun always shines, the sand blinds you with its whiteness and the sea is such a vibrant shade of turquoise, you don't need to use instagram filters! Welcome to the land of the Endless Summer, where everyone is beautiful, everyone is happy and everything is fun.


(Microsoft PowerPoint - CRAIG REDMAN_2013SS_updated [\310\243\310\257 \270\360\265\345])

Some of the recurring motifs from the collection - palm trees, sunglasses, eyes and dots.


If you feel inspired by Eyes on the Horizon, the collection is now available from Luisa Via Roma


Traduction - La collection Eyes on the Horizon est inspiree par l'ete, la plage, les palmiers et tout ce qui nous rend heureux!


Love from Mademoiselle Robot



Tags
Craig , Karl , MCM , Inspo , COllection
Comment
+0