MCMworldwide.com

  • MCMworldwide.com
  • Brand Story
  • Lookbook
  • Collection
  • MCM World

MCM

Highlights
Video Feature
Become a fan
 
Latest Tweets
Most Viewed
Most Commented
Most popular Tags
/
Stefan Strumbel Show Window Highlights
 
Ooh Jules Styles Teal in Paris
 
Holiday Collection Debut
Ho! Ho! Ho! We are releasing our most sparkly holiday collection yet, all adorned with the brightest and most colo..
MCM Debuts at the Galeries Lafayette: Homme
We've opened our first worldwide MCM Man shop on the ground floor of the Galeries Lafayette Homme on the Boulevard..
MCM Opens in Paris Printemps Haussman
Exciting things are happening Mademoiselle Robot's hometown of Paris... We are happy to announce the opening of ou..
Beijing Fashion Show Editorial Roundup
Today, we would like to share with you some of the editorial highlights surrounding our SS15 show. We were over th..
MCM Opens in Zhengzhou Mix C
Discover our brand new store in the spectacularly vast and luxurious MixC shopping centre in Zhengzhou, China.
SS15 Fashion Show Pre-Event Editorials
 
MCM Spring/Summer 2015 showroom highlights by Josie Loves
During her stay in New York City, our German blog ambassador visited the MCM US showroom. Discover her photos here..
Munich2Beijing Rabbit Project Tour: About the The Phoenix International Media Centre
Two weeks ago, MCM got it ‘Game On’ for the official SS15 ‘Diamondland’ fashion show premiere. Presented through a..
SS15 Beijing Fashion Show Celebrity Stylights & Afterparty featuring V V Brown
It’s official: from black-tie highlights to handbags and heels, MCM ignited the international stage introducing th..
MCM Opens in Xi’an Plaza Printemps
From creamy, pastel hues to muted earth tones, MCM launches its premiere in Xian at the Plaza Printemps. Located..
MCM Celebrates Vogue Fashion's Night Out in Space
From intergalactic-‘glam to stellar-style, MCM celebrated Vogue Fashion’s Night Out with a fashion-fete at our Spa..
Taipei Pop up Premiere at the Breeze Centre Songgao
Calling all Digital Soldiers: in celebration of our pop-up store tour, MCM premiered at the Breeze Centre Songgao...
Michael Michalsky Salutes Officiel Hommes 6th Anniversary with MCM
This month, L'Officiel Hommes celebrated their 6th anniversary. To celebrate, MCM's Creative Director, the talente..
MCM Debuts the X-Mini
3 styles, 1 bag: from over-the-shoulder ‘glam to cross-body couture, MCM proudly unveils the next generation of bo..
Pop-Up Roundup Part II - Hefei & Shenyang Xing Long
From pop-up to prestige, MCM debuted a ‘tour de magasin’ inaugurating a series of mini-storefronts designed to cur..
What’s inside Your AW14 Mia Bag, Sarah-Jane?
The rumours are true: if you want to get to know someone, look inside their bag! It's not all about the exterior ..
Changsha Premiere at the Friendship Department Store
From gilded archways to muted interiors, MCM celebrated a first time debut in Changsha at the historical Friendshi..
Special Stark Backpack Meets Spikezilla in the Phoenix Magazine
Trick-or-trend: this Halloween, MCM’s edgiest hero joins forces with Spikezilla in style-royale of epic proportion..

Prev

Next

MCM Debuts at Luisa Via Roma & LuisaViaRoma.com

11-06-2013

main


We are very proud to count the Florence based and internationally renowned premium Fashion store Luisa Via Roma / LuisaViaRoma.com to our family of online retailers. MCM will debut at the Italian store and on the site at the much awaited Firenze4Ever event organised each season by the LVR team. 


I am especially happy to write about Luisa Via Roma today as the store holds a special place in my heart. As you know, I was lucky to attend their Firenze4Ever blogger extravaganza a couple seasons ago and had a real blast, but most of all, LVR has been my destination of choice to shop for years now. They hold the key to all the major fashion trends and they also keep smaller, more confidential collections from emerging designers in a little drawer on the side. This is what I love them for the most: the mix between well-known and obscure. With MCM joining the ranks, the site has just become even more appealing!


lavieenpunk


The Florence flagship store has been there since the 1930's and it still stands in the same location on Via Roma, right by the majestic Duomo and a short walk from Piazza della Repubblica. It doesn't get much better than this, location wise - in between architectural history and the best gelato in the world! When I visited the store, I was like a kid in a candy store, literally. There are three floors of wall to wall (and sometimes floor to ceiling) designer items, some exclusive to Luisa Via Roma. I can really see MCM fitting in nicely there. 


LVRinside


Luisa Via Roma is one of the biggest, most loved and respected fashion retailers both on and offline. Of course since the store is based in Florence, most of the trade is done internationally through the website. They ship to over 125 countries worldwide and the site gets well over 4.000.000 visitors every month! That's a lot of customers! They are also very active on Facebook and other social media channels where they interact with their customers and fans on a daily basis... As you know, they are also close to the heart of online fashion: the super bloggers!


numbers


The "Eyes on the Horizon" is now available on the site and in store - look how amazing it is!! I still can't get over how cool this collection is, sorry for repeating myself. On the website currently are also a few Stark backpacks which will be available from September 30th, but you can pre-order now and this way you know you will be the first to carry the brand new MCM bags come Fall.


Let's have a look a the MCM offering on the site...


LVRbags

Obviously, after browsing the site for a while, I couldn't resist compiling a little Top 5 of my favourite MCM bags at Luisa Via Roma...


top5


Traduction - MCM est maintenant disponible chez Luisa Via Roma, la boutique florentine chic et cool.


Love from Mademoiselle Robot



Tags
LVR , MCM , Bags , Shop , Luxury
Comment
+0