We are very proud to count the Florence based and internationally renowned premium Fashion store Luisa Via Roma / LuisaViaRoma.com to our family of online retailers. MCM will debut at the Italian store and on the site at the much awaited Firenze4Ever event organised each season by the LVR team.
I am especially happy to write about Luisa Via Roma today as the store holds a special place in my heart. As you know, I was lucky to attend their Firenze4Ever blogger extravaganza a couple seasons ago and had a real blast, but most of all, LVR has been my destination of choice to shop for years now. They hold the key to all the major fashion trends and they also keep smaller, more confidential collections from emerging designers in a little drawer on the side. This is what I love them for the most: the mix between well-known and obscure. With MCM joining the ranks, the site has just become even more appealing!
The Florence flagship store has been there since the 1930's and it still stands in the same location on Via Roma, right by the majestic Duomo and a short walk from Piazza della Repubblica. It doesn't get much better than this, location wise - in between architectural history and the best gelato in the world! When I visited the store, I was like a kid in a candy store, literally. There are three floors of wall to wall (and sometimes floor to ceiling) designer items, some exclusive to Luisa Via Roma. I can really see MCM fitting in nicely there.
Luisa Via Roma is one of the biggest, most loved and respected fashion retailers both on and offline. Of course since the store is based in Florence, most of the trade is done internationally through the website. They ship to over 125 countries worldwide and the site gets well over 4.000.000 visitors every month! That's a lot of customers! They are also very active on Facebook and other social media channels where they interact with their customers and fans on a daily basis... As you know, they are also close to the heart of online fashion: the super bloggers!
The "Eyes on the Horizon" is now available on the site and in store - look how amazing it is!! I still can't get over how cool this collection is, sorry for repeating myself. On the website currently are also a few Stark backpacks which will be available from September 30th, but you can pre-order now and this way you know you will be the first to carry the brand new MCM bags come Fall.
Obviously, after browsing the site for a while, I couldn't resist compiling a little Top 5 of my favourite MCM bags at Luisa Via Roma...
Traduction - MCM est maintenant disponible chez Luisa Via Roma, la boutique florentine chic et cool.
Love from Mademoiselle Robot