The first thing that comes to mind upon hearing the name "Bogart" is of course Humphrey Bogart, the ultimate style icon, personification of cool, dapper men from the golden age of Hollywood. When we created the Bogart line, we wanted it to convey all these classic Hollywood values of masculinity, chivalry, bravery, strength and class... with a modern twist. It isn't 1940 any more and men need different things!
Style Icons From The Past
As it is often the case, to create something new, we looked to the past - and to past icons - for inspiration. Humphrey Bogart gave more than just his name to the line, he gave it his entire demeanour... Don Draper, whilst he is a modern creation is a man firmly anchored in the past and most definitely a style icon! Finally James Bond as incarnated by Sean Connery is a prime example of class and wit.
Influencers From The Present
While we take our inspiration from the past, we design for modern men, with busy, global lifestyle. These men are models, journalists, bloggers or high-flying businessmen. They need a bag that's both stylish, masculine and elegant. The Bogart ticks all those boxes with its versatile tote shape, and is seemingly bottomless.
Bogart is inspired by classic style icons and carried by modern influencers, but it is also deeply infused with European flair, a melting pot of chic gathered in all the coolest cities on the Old Continent. Bogart spends his time between Paris, Zurich, Milan and London, collecting unique garments along the way.
Traduction - La ligne pour hommes Bogart s'inspire des icones du passe pour plaire aux hommes d'aujourd'hui.
Love from Mademoiselle Robot